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Chenzhu Sun Muji Eco-pavilion in Emptiness Exhibition Space
Muji Eco-pavilion in Emptiness Exhibition Space is Platinum Design Award winner in 2023 - 2024 Trade Show Architecture, Interiors, and Exhibit Design Award Category.
Muji Eco-pavilion in Emptiness Exhibition Space

In 2023, during the China International Import Expo, Atelier Forth Force specially designed a pavilion consisting of 7,524 interlocking wooden components. That was the exclusive pavilion for Muji, dedicated to the brand spirit: Nature, Naturally and Muji. Throughout the 6 day exhibition, as the pavilion wall transitioned from existence to non existence, 1,254 visitors to the Muji pavilion took away the screen system. Following the dismantling of the wall, the wooden components would be reassembled into a set of storage systems suitable for home use.

Muji Eco-pavilion in Emptiness Exhibition Space
Chenzhu Sun Muji Eco-pavilion in Emptiness
Chenzhu Sun Exhibition Space
Chenzhu Sun design
Chenzhu Sun design
FORTH FORCE(Shanghai Tan Gen Cultural Communication Co., Ltd)

Tan Gen Cultural is an art consultancy company deeply rooted in the pan-cultural field, and it owns the studio brand Atelier FORTH FORCE. It is adept at using design-driven as the core of its operations, combining artistic aesthetics to bring customers unique sensory upgrades and consumer experiences. Emptiness, MUJI eco-pavilion is a "temporary building" specially designed for MUJI during the 2023 China International Import Expo, consisting of 7524 wooden components.