Hugoo was developed to solve the challenges of swaddling and regular hipseats. It is a shoulder bag-type hip seat that combines the convenience of using a regular bag with the comfort of carrying a child. It allows you to carry your belongings efficiently while safely supporting your child. The thickly cushioned hip seat reduces the burden of carrying a child and can be used as a stylish shoulder bag when not in use. It looks like an ordinary shoulder bag, but its functionality proposes a new standard that goes beyond baby carriers and hip seats.

GRIT Corporation is a creative studio that produces various brands and services. Utilizing our expertise in creativity, technology, and production honed in the advertising industry, we develop and offer new brands and services. Notable successes include the parenting shoulder bag "Hugoo," which sold out 400 units in just 10 minutes through crowdfunding, the men's organic skincare brand "BLUE," and "Uchino Ko Maker," which attracted one million users in just 10 days.

GRIT Corporation is a creative studio that produces a variety of brands and services. Leveraging our expertise in creativity, technology, and production cultivated in the advertising industry, we have developed and offered new brands and services such as Hugoo, a parenting shoulder bag that sold out 400 units in just 10 minutes through crowdfunding, and BLUE, a men's organic skincare brand. We have won numerous design awards both in Japan and internationally.