To express TangDaLi's unique brand value, this design merges classical and modern elements, resonating with the Tang Dynasty's diversity and openness. It plays on the pun between Tang and sugar, presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and frameworks for a vibrant, compelling brand impression. Through the synergy of brand name, visuals and eco-friendly design, this design conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing, strengthens consumer bonds and enhances profit.

As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds our core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. sxdesign creates and values languages and ideas of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.

TangDaLi is an energy-boosting candy brand that connects the classical with the modern, offering consumers a novel energy supplement option through its ancient formulas and modern manufacturing processes.