Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing. To expand the youth-oriented market, they took the famous Chinese historical figure Zhuge Liang as a prototype and use the energetic comic style to establish the visual tone of the product. Then, they exaggerated his facial expression to reflect the unique chewy taste of the snack, which could also quickly capture the attention of consumers. Finally, They applied the element of Wow to further amplify the emotional expression of the package.

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