Based on the background of Hezhe ethnic culture and the theme of Wishful Thinking, this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: a promising future, rising up, like a fish in water, and sheltering guardianship, conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation.

Tongjiang National Forest Hezhe Sha Tao Culture Promotion Limited Company is primarily engaged in the development and sales of creative cultural products related to the Sha Tao culture of the Hezhe ethnic group, as well as the design and production of cultural and creative products, tourism souvenirs, tourism product consulting, radio and television program production, cultural promotion, and cultural dissemination. The company is the president unit of the Tongjiang Cultural Tourism Industry Association and its legal representative, Guolin, is a visiting professor at the School of Fine Arts and Design, Quanzhou Normal University in Fujian Province. Since its establishment in 2020, the company has prioritized social benefits, following the working ideology of “intangible cultural heritage + copyright + cultural creativity + Internet”. With copyright creation as its guide, it empowers intangible cultural heritage and establishes Hezhe cultural IP as the core of its business. Making full use of regional cultural advantages, it has created and developed a series of cultural and creative products with distinct regional and local cultural characteristics, which are highly appreciated by consumers.