The use of the newspaper boy's photograph in association with the typography, layout and graphic elements, attempts to create a connection with the consumer and also to present the brand in a fun and unique way. The design follows a modern and clean premise, in order to stand out from other brands packagings. Also, the project's color palette is an aspect that could highlight the packagings in the shelves or that could incite some curiosity in the buyers.

A brazilian designer, working in the field for more than 20 years. His connection with design started way back when he was a kid, cutting out logos that he liked from magazines and keeping them in a plastic bag. His goal as a designer is to help people and companies to build remarkable brands and unique packagings. He also believes that putting a dose of love in everything is what makes the difference, and with that in mind, he founded Chiapa Design, a design studio based in Sao Paulo, Brazil.

A design studio based in Sao Paulo, Brazil, working in the field since 2015. With the basic premise that putting love in everything is what makes the difference, Chiapa Design wants to help people and companies to build strong brands and remarkable packagings.