Impression West Lake is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries. In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.

Zhejiang University of Finance & Economics, located in Hangzhou, Zhejiang Province, is a full-time general higher education institution with economics and management as the main subjects and coordinated development of multiple disciplines, a provincial university in Zhejiang Province, the second batch of key construction universities in Zhejiang Province, and a member of the Yangtze River Delta New Business Education Alliance.