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PepsiCo Design and Innovation Lay's x Stranger Things Food Packaging
Lay's x Stranger Things Food Packaging is Bronze Design Award winner in 2022 - 2023 Limited Edition and Custom Design Award Category.
Lay's x Stranger Things Food Packaging

The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things "Upside Down". Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans.

Lay's x Stranger Things Food Packaging
PepsiCo Design and Innovation Lay's x Stranger Things
PepsiCo Design and Innovation Food Packaging
PepsiCo Design and Innovation design
PepsiCo Design and Innovation design