add_circle
playlist_add_check
photo_camera
contact_support
favorite
euro_symbol
shopping_cart
PepsiCo Design and Innovation Doritos W and Y Food Packaging
Doritos W and Y Food Packaging is Iron Design Award winner in 2022 - 2023 Limited Edition and Custom Design Award Category.
Doritos W and Y Food Packaging

Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin and Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers' career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin and Yandel and this milestone musical event.

Doritos W and Y Food Packaging
PepsiCo Design and Innovation Doritos W and Y
PepsiCo Design and Innovation Food Packaging
PepsiCo Design and Innovation design
PepsiCo Design and Innovation design