Patisserie Chez Mikki, a sweet delicatessen based in Tokyo, aimed to differentiate themselves in a competitive market through a new packaging design. The objective was to establish a distinctive selling point and strengthen the brand image by creating a robust identity with a cohesive visual appearance that highlights the uniqueness of each product. The resulting redesign featured pastel colors and witty messaging that creates an emotional connection with consumers, leading to increased retail sales and supporting the local community since the introduction of the new design.

As a graphic designer and illustrator from Taiwan based in New York, Sherry is passionate about creating. She finds the design process to be the most enjoyable part of her work and approaches each project with a unique perspective, exploring ideas to their fullest potential. Collaboration plays a crucial role in her design process, and she works closely with UX designers, animators, developers, and producers to create experiences that are both personal and impactful.

Tokyo-based Patisserie Chez Mikki, a small but proud confectionery store, bakes fresh and handmade cookies daily. The store provides a range of baked goods, including cookies, cakes, and other sweet treats, as well as unique and exclusive choices for custom cakes and collaborations with other artisanal establishments. Currently, the store supplies several local coffee shops in the neighborhood and aims to expand further while continuing to support the local economy.