Giant Group is a leading advocate for sustainable mobility in the cycling industry. This ESG strategy consolidates Giant Group's sustainability vision into three strategic pillars visualized through dynamic branding elements. Gradient colors and circular shapes symbolize the company's commitment to driving positive environmental and social impact through a broad spectrum of initiatives.

We build brands that bond. Established in New York in 2010, we assist clients in developing global brands for the 21st century. Our clients include global Fortune 500 companies, “hidden champions,” and startups. ​ ​ RedPeak's founder also co-founded the kyu group in 2014, which has since acquired IDEO, Sid Lee, SYPartners, and other influential agencies. The group's purpose is "to be the source of creativity which propels the economy and society forward."

Giant Group, founded in 1972, has spent the past 50 years demonstrating the potential for innovation and development through meaningful partnerships that integrate the industry value chain with their global business. With a focus on collaboration, Giant Group has shown its partners what is possible when working together towards a common goal. Their approach has resulted in successful partnerships that have driven progress and helped shape the cycling industry.