Gaenyeomsuda was created with the goal of providing students with easy access to math learning materials. The brand name, Gaenyeomsuda, is an abbreviation derived from the phrase "concept is everything in math". This abbreviation encapsulates the brand's identity, emphasizing the importance of concepts in math education. The logo incorporates elements of teen culture, such as abbreviation and customization, to intuitively express the brand's concept: that even challenging math concepts can be studied with joy, just like having a casual chat with a friend.

Mirae-N Design Team is an expert group of designers in Mirae-N Company. The team covers all design related projects of the company and deals with a wide range of design areas such as editorial, web, brand, communication, space, and so on. All members believe that creative efforts could make people’s lives richer and better in many aspects by connecting people and their thoughts and minds. The team strives for better design in all areas than ever before.

Under the mission to develop a brighter future for the next generation, Mirae N is devoted to develop textbooks and other learning materials that can meet the needs of the era. Meanwhile, the company has been not only publishing various books to cover audiences from infants to adults but expanding its business to energy and leisure businesses. Through such efforts, the company hopes to provide products and services for customers in areas everywhere from thoughts to living.