Welser Profile is a global provider of steel profiles. The company was looking for an interactive brand experience for its visitor center. Over 13 generations Welser Profile grew into a world leader in the industry. Therefore it made perfect sense for Responsive Spaces to build upon the very core of this success story and let the product be the hero. Real client products were used to build a steel organ, which aesthetically hints towards tradition and reacts to every human touch by offering a glimpse of the underlying magic through the creation of mystical soundscapes.

Responsive Spaces is a studio for creative technology, that creates and develops immersive and interactive brand experiences. Its tangible and walkable digital installations focus on immersive and interactive story telling and therefore combine any kind of digital worlds with physical places and locations. Recent projects range from trade shows, exhibitions and digital enhanced architecture to live-events and digital prototyping. Responsive Spaces takes pride in focusing on the story and the messages that ought to be delivered and then leverages almost any kind of digital technology to propel them to new heights. Markus Pargfrieder is CEO & Founder of Responsive Spaces and has over 20 years of experience within the field of digital media and innovative technology.

Welser Profile, based in Ybbsitz (Lower Austria), is a manufacturer of open special profiles, welded profile tubes, assemblies and complete profile systems made of steel and non-ferrous metals. The company employs around 2350 people worldwide.