The design inspiration of Drangon which surrounded the bottleneck of Yixin Distillation shows how the ancient Chinese dynasty respected it. The brand successfully integrated the historical heritage into the modern era and share it with more people. The dragon sculpture at the bottleneck makes it unnecessary to label the wine bottle, and the strong and prominent features can be recognized by consumers at a glance.
Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.
Just like the Horoscope, every Chinese person has love for the Zodiac. Niu Lan Shan is one of China's leading liquor brands.