Inspired by the rapid development and achievements of the project location, Shenzhen Zhongshuge is created to pay tribute to the countless pioneers in this immigrant city. The spiral bookshelf is used as a symbol to show the rapid development of history and arouse the thinking of visitors at the same time. The unconventional design approach to fuse commerce and art breaks the shackles of the monotonous attributes of a space bound to function, conveys the brand's values, brings a new and novel place gene to consumers' shopping experience.

In 2011, Li Xiang founded X+Living Architectural Design in Shanghai, and has ever since been building her own design team working at the cutting edge of art, fashion and business. She has gained cross-field achievements by exploring interior design as an architect, creating many design works with commercial and aesthetic values in the culture, retail, hotel and other industries. Her high-profile design has become the benchmark in aesthetic design and strategic design, and won international recognition with a series of top international awards.

X+LIVING, established in 2011 by Chinese architect Li Xiang, is an international architectural design company involved in multifield projects including retail, office, hospitality, parent-child, malls, etc. As an award-winning company, X+LIVING has always been noted by professional institutions and medias worldwide for its escher-like visuality and immersive spatial experiences. Owing to the founder Li Xiang’s academic background of architecture, each of X+LIVING’s design works adopts boundary-crossing thinking and unique formal strategy to create theatrical dreamy spaces with story-telling charms that engage the senses and provide fun. X+LIVING takes “design creates value” as the motto and insists on achieving the highest quality of design works from conceptual design to final completion. Employing bold geometries, vibrant colors and rich creativity, X+LIVING still pursues the perfect integration of artistic aesthetics and practical functions whilst never loosing the sight of business purpose. In the current rapid-changing business community filled with demanding consumers, X+LIVING has been acknowledged as a leader in commercial space design that always driven the trend of the industry with high-level design confections and received enthusiastic reception among visitors and online audiences.