The latest design of the bottle is based on the concept of the "century-old brewing process". Imperial elements and the brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
Located in Bozhou City, Anhui Province, the hometown of Cao Cao and Hua Tuo, one of the world's top ten spirits-producing regions, Anhui Gujing Group Co., Ltd. is one of the top eight famous liquor and one of the top 500 manufacturing enterprises in China.Gujing Distillery originates from 196 AD, when Cao Cao sent his hometown's speciality JIU YUN CHUN liquor and its brewing technique to Chinese emperor Liu Xie as a tribute many times, and since then he has been widely favored. With its distinctive style of "clear colour like crystal, pure fragrance like orchid, sweet and mellow taste, and endless aftertaste ", the liquor has been awarded the gold medal in the Chinese liquor competition for four times."JIU YUN brewing technique", the brewing method of Gujing Distillery has been certified as "The world's oldest surviving method of distilling spirits" by Guinness World Record.