Photographer Florian W. Mueller was invited to bring together the two extremes of the northern polar region in Levi, Finland, and the Arabian desert in Liwa, UAE, with the Porsche Taycan Cross Turismo. He positioned the new, electric Porsche first on ice at -25 degrees Celsius north of the Arctic Circle and then in the same position to the camera and at a similar sun angle in the Arabian desert at +42 degrees Celsius and brought the two images together. Partial multiple exposures were added in the manner of his Multivision artworks.

Florian W. Mueller is an internationally distinguished, exhibited, published and booked photographer,. Since 2013 he is a professional member of the honorable BFF (professional association of freelance photographers and film designers e.V.) in addition to big names like F.C. Gundlach, Peter Lindbergh, Sarah Moon or Oliviero Toscani. In 2016, he joined the prestigious AOP (Association of Photographers) in London and promptly became a finalist at the 2016 Grand AOP Awards. In 2017, he was a 6-time finalist and won an AOP award. Florian's specialties are architecture, landscape, people and abstract photography. In addition to many other awards, he received a "Best of Category Award" and became a 6x finalist at the AOP Awards in London, 1st Place & 2 Honorable Mentions at the Tokyo International Photo Awards, Silver & Bronze at the One Eyeland Photography Awards, Silver & 2 Honorable Mentions at the PX3 (Prix de la Photographie Paris), 1st place & 3rd place at the International Color Awards, 3x Gold at the annual BFF Magazine, 3rd place & 24 Honorable Mentions at the International Photography 2017 Awards and a 1st Place at the International Color Awards. His work has been exhibited in galleries in Paris, London, Berlin, New York, Zhouzhou (China), Dusseldorf, Cologne, Athens, Köping (Sweden) and will be exhibited in June 2018 at the Center for Fine Art Photography in Colorado, USA. He led the first "Porsche Photography Masterclass" in Malaysia in 2017 and teaches photography and fine art worldwide.

Porsche Middle East and Africa FZE, based in Dubai UAE. CEO: Manfred Bräunl To be closer to customers in the region and support exclusive partners, Porsche established the regional office in Dubai in 1999. Today, this regional office is led by a team of 76 dedicated professionals who provide strategic and operational support throughout the Middle East, the Levant, India, Pakistan and Africa.