This book, The Tridea Project: Culturally Diverse Co-Creation, documents the brand's conception and its subsequent evolution. The content consists of three chapters, first an overview of the project and its creator. Second a detailed brand guidelines and thirdly a visual essay, discussing the brand values of inclusion and diversity, both of which have been pivotal factors to this 4 year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project values.

Lisa Winstanley is an Assistant Professor in the School of Art Design and Media. For the past decade she worked internationally as a design educator, however her academic career is also underpinned by over 20 years of commercial experience; working in the UK as a creative practitioner and design consultant. As a visual communicator, Lisa’s work has won many prestigious industry awards including, The World Wide Logo Design Awards (WOLDA) 2019 Gold Award and most recently her branding work has been awarded as one of the top 25 Graphic Designs of 2019 in the International Creative Quarterly best 100 Annual. With further works showcased in exhibitions in New York City, Barcelona, Zurich and Florida's Fort Lauderdale Art & Design Week. Her current research reviews the intersections between ethical and collaborative design practices and pedagogies, though the lens of design for change. She is interested in investigating multidisciplinary and transdisciplinary collaborations which allow designers to work together with society, to produce life-centric design solutions for society. Her research reviews what tools can help facilitate such collaborations and what systems need to be in place for effective and meaningful collaboration to transpire. In short, Lisa’s work investigates how we can leverage design collaboratively and ethically for the benefit of our society.

Lisa Winstanley is an Assistant Professor of visual communication at the school of Art Design and Media at Nanyang Technological University in Singapore. This design project was created as part of her current research into preventing visual plagiarism.