Ikona Maxxi pure incorporates, in an elegant furnishing, a hood and air purifier that take twofold care of the home's air. It has been designed to improve the quality of domestic air without needing to install additional devices or complex monitoring systems which are often impractical and invasive. Ikona Maxxi pure has been designed to allow the hood and purifier to operate independently, without compromising on either performance or usability. The hood core of Ikona Maxxi pure efficiently eliminates cooking fumes and vapors.

Fabrizio Crisà is the Design Center Director at Elica. Born in 1973, he holds a Master’s degree in Industrial Design at La Sapienza University of Rome. In 2005 he joined Elica and he was soon appointed Design Centre Manager and it has been leading the design team, playing a key role in the innovation process of the products. Creativity and sense of aesthetics, research for innovation are the pillars of his work. The passion for beauty and technological innovation is what shapes his unique and distinctive objects. His products have been awarded with many design prizes, Compasso d’Oro included.

Elica, headed by Chairman Francesco Casoli and led by Chief Executive Officer Giulio Cocci, has operated on the kitchen hoods market since the 1970s. Today the company has seven plants worldwide in Italy, Poland, Mexico, India and China. 3,800 employees produce 20.7 million pieces ranging from hoods to motors every year. Elica has two core businesses areas: cooking and motors.