Their design ombined with modern abstract design language, forming the wine labels with different leveled bumps and specific cutouts, they present the Great Wall in its most majestic form, highly recognizable from afar. How to save consumer’s effort to look for an ideal product is the key challenge of this case. An explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.

Great Wall can be said to be Chinese people’s doorway to experiencing the charm of wine. It has been the leading wine product in the Chinese consumer market in terms of production and sales since the 1970s.