Doaba Dhaba is a cloud kitchen concept in India that gives the customer the bandwidth of selecting their own choice of food, in their own choice of cooking, and their own choice of gravy. The Brand Identity and packaging of Doaba Dhaba are designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flatbreads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper.