The design was inspired by the client’s background – a family business, from generation to generation. In order to preserve and pass on the taste, the product ‘The Taste of Heritage’ was launched. It also serves as a symbol of Malaysian tourism, so the designer came up with the concept of preserving the cultural heritage, incorporating the client’s ideas, integrated the long-standing cultures of various ethnic groups into the design to make more people understand Malaysian culture and be enthusiastic about Malaysian Art.

Shawn Goh grew up in his grandfather's home, where he was exposed to art from a young age. Despite struggling with his grades in school, he was encouraged by his mother to pursue his passion for drawing and eventually attended art school. However, he faced setbacks when he was unable to obtain his diploma due to technical issues and struggled to find work in the field of design. Undeterred, he decided to start his own design company and eventually became one of the top 10 brand designers in Malaysia. Through hard work and determination, Shawn won numerous awards and accolades for his designs and fulfilled his dream of creating a successful brand design company that showcases the soul of Malaysian culture to the world.

Hai Soon Leong Food Company, we are guided by three core values: Good Service with Timely Delivery of Top Quality Products which we uphold and live by. As such, we have become one of the major food suppliers of processed food ingredients for 50 years.