Nowadays there are many endangered animals which will extinct from the world anytime. If everyone do not pay attention on these rare animals now, these animals will probably disappear from the world soon, and the next generation can only learn from books or videos, and become a myth like dinosaurs. Under this concept, the team transform 6 endangered animals into a myth creature in pin format, with a mythical illustration style inspired by Eastern mythical book - Shan Hai Jing, to remind everyone that these animals are in an extinction level.
Mike (Wong Ka Wai) has worked for multiple transnational 4As advertising agencies, including Ogilvy & Mather, Leo Burnett, and J. Walter Thompson, and has overseen accounts of internationally and locally renowned brands such as SONY, Nike, HSBC, Hang Seng Bank, and Just Gold, creating advertising and design projects for the brands. She has planned and executed major marketing projects, television commercials and print ads, and has given design directions and brand building for the new products of her clients. In 2010, Mike collaborated with another senior creative Tryde Leung to establish LLAB Design Ltd, aiming to provide meticulous advertising and design services tailor made to fulfill their clients' needs. Company's clients including Hong Kong Exchange and Clearance, Maxim's Group, Sun Hung Kai Properties, New World Development, Hennessy, and Kelly Services HK, etc. Apart from being aesthetically beautiful, Mike Wong's creations and designs are pursuing a sense of empathy and logic. She believes problems leads to inspirations, and recognizes that the clearer where the problem is, the bigger room for creativity and expression. Her design concepts stem from "solution in an unexpected way", as a result, clients are often surprised with pleasant.
Founded in 2010, llab design ltd is a comprehensive branding design agency specializing in branding and marketing. Integrated with our creativity and marketing experience, and fully utilize with different medias to provide precise and innovative design proposals to our clients. Our services including brand building and design, promotion, marketing, illustrations, graphic designs, art directions, visual communications and multi-media designs. "llab" consists of “love” and “lab”. Lab is the short form of laboratory, which denotes attempt and experimentation. llab represents a team of creative enthusiasts who dare to be constantly inventive, and it is also a company driven by love and care. Our founders, Tryde and Mike, believe that anyone carries with love and empathy, will be able to influence people’s cognition to the world; and every single brilliant creative starts with put oneself into another’s shoes.