With the visual language of this campaign in tow it was time to hit the great outdoors, with a world class outdoor photographer. The goal with the production was to build a robust library of images for use in retail point-of-sale, social and out of home advertising. Designers were challenged by a rapid timeline and also the fact that they were trying to depict early Spring, Summer and Fall all in one shoot. Working with network of partners, designers found the right location that could work for all scenarios and produced hours of footage and hundreds of images.

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.