This package design demonstrates the core concept of fine-dining. When you open the box, a chef's greeting card appears first as if you are at the restaurant. The ingredients and manufacturing date are marked on it, conveying the concept. The container is designed with a simple silhouette and natural color, also the neckerchief of the product is a symbol of the authority of chefs. This is a process of leathering, hand-stitching, and engraving logos, all of which are handmade. Through this, it has built a symbolic image of Kuoca.
Minwoo Song is a graphic designer and the founder and director of'studio brick'. He leads a variety of projects with his expertise in graphics, brands and business consulting. He is also engaged in a variety of activities not only in the commercial sector, but also with organizations that pursue the public interest such as public institutions and NGOs.
'Kuoca' is a boutique skincare that only sells fresh products within one month of manufacturing with the philosophy of fine dining. With the powerful antioxidant properties of 'White Truffle', it gives noticeable skin changes immediately after application.