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Mateus Matos Montenegro Cafe Soul Visual Identity and Brand Design
Cafe Soul Visual Identity and Brand Design is Bronze Design Award winner in 2021 - 2022 Graphics, Illustration and Visual Communication Design Award Category.
Cafe Soul Visual Identity and Brand Design

With the challenge to deliver a family owned handcrafted quality 100 percent Arabica coffee to be accessible to everyone's essence, styles, tastes, preferences and faces. Soul is at the heart of pluralism and diversity, appropriating that for the purpose of a lighter, younger and more inclusive communication and design. A brand designed to transform and interact, creating an unlimited number of faces and textures, bringing up the whole concept of the brand's diversity. Soul is in the essence of coffee; it is coffee with a soul.

Cafe Soul Visual Identity and Brand Design
Mateus Matos Montenegro Cafe Soul
Mateus Matos Montenegro Visual Identity and Brand Design
Mateus Matos Montenegro design
Mateus Matos Montenegro design
Mateus Matos Montenegro

I am Mateus Montenegro, the founder of Montenegro Design in Brazil. A Award Winning design studio based in Fortaleza, with awards from around the globe. From the A'Design Award, Prêmios Lusófonsos, WOLDA - World Logo Design Award and the LAD - Latin American Design Award. Graduated in Architecture with a MA in Graphic and Editorial Design in Barcelona. After a decade working for some of the largest Ad Agencies in Brazil, he dedicated fulltime to design and his studio. The studio primary focus is Branding and Packaging Design. Design is creativity to resolve problems using an artistic equilibrium. Art is an expression of a feeling represent in many different ways.

Cafe Tunico

Cafe Tunico combines the passion for coffee with family tradition. 100 years ago, Mr. Tunicos grandparents planted the first coffee seeds, and started the tradition that has spread through the generations, with a coffee culture that today serves many other families. Even with a century of production, it was only a year ago that the family came together and decided to create their own brand, with their own concept, and their identity. Mr. Tunico and his seven children then gave rise to Cafe Tunico, as it is sold today, which in a short time has promising numbers, and is increasingly gaining its space in the market. All this delivery by Mr. Tunico and his seven children gave rise to his own brand, created a year ago, but which has already been working. In a short time, Cafe Tunico presents promising sales figures, and increasingly conquering its space in the market. The main characteristics presented and defended by the brand are the translation of the values of its creators, who seek to produce and deliver to Brazilians, a 100% pure coffee handcrafted with care in each process, as it has always been. A centuries-old tradition, which is the North of all production, and which proudly accompanies each of the members of this story. Thus, the brand positions itself, as a traditional, handcraft and high quality coffee, made in the family, and for families.