Meet is a Korean barbecue restaurant targeting young people. Client’s assignment for Mengchao, Hao and Sijia is to create an art direction and visual identity to express the vivid brand image and promote the various meats. The shapes of meats on the grill naturally present geometries. This idea leads them to the milestone of the concept, connecting different meats, seafood and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch.

Mengchao Wu is an award-winning art director, graphic designer & illustrator. Her experience consists of a diverse list of creative studios and clients ranging from Lucid, Hornet, Brand New School, Facebook, Spotify, theSkimm, and Unicef. She also creates independent graphic works. Her works are influenced by Japanese anime's aesthetic and hold a love of abstract drawing.

Meet is a Korean barbecue restaurant targeting young people. They have extremely high standards for the ingredients they serve. The finest beef, pork, various seafood, and various vegetarian dishes are selected and cooked on site so that customers can experience the exquisite flavor of each ingredient. They appointed us to design their art direction and visual identity to express a vivid brand image and promote various meats.