Sof is an acronym for Sisters Overpowering Fibroids. Sof is a concept project inspired by the designer's journey with uterine fibroids, the frustration of being handed the same generalized brochure after a doctor's visit, meeting women in similar positions who have waited too long to get treated. While not dangerous, ignoring the symptoms can lead to complications. The design provides possible solutions such as creating a sense of urgency, giving patients personalized information, and a support system.

Hamda Al Naimi (Alnuaimi) is an award-winning multidisciplinary graphic designer who desires to contribute positively to the world through design. She specializes in print, branding, environmental and visual design. During her career, Hamda has joined design positions at creative agencies and global technology companies in Dubai and San Francisco. During her childhood, she used visuals to navigate the complexities of learning in school, which led her to fall in love with and appreciate the importance of arts and design. Later in life, that background became her philosophy as a professional designer; one who strives to take the most tangled concepts and present them in the simplest way possible. Hamda’s work has been recognized by internationally known design competitions. A select list of her awards include Communication Arts, Print mag, IDA design awards (International Design Awards), IJungle Awards, and DNA Paris. Her projects were also featured in Print Mag, Packaging of the world and Women of Graphic Design. Her motto in life is to advocate for good design, enrich humanity and be friendly to the environment.

Hamda Al Naimi is an award-winning graphic designer specializing in print, branding, environmental and visual design. In her career, she has joined design positions at creative agencies and global technology companies. Hamda is passionate about positively contributing to the world through design. Hamda's design philosophy always presents the most tangled concepts in the simplest way possible while staying true to producing a good design that serves a purpose.