Gu Yue Long Shan is the largest group of traditional yellow wine in China, founded in 1664. The new product they created for Gu Yue Long Shan, conveys the idea of enjoying slow time. The graphic design is based on the concepts of water, snow, glutinous rice and time, which are essential in yellow wine, and depicts the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Designer/Lecturer/Design founder Master's degree in Art and Design from Suzhou University Bachelor of Visual communication, Anhui University ·He used to be a part-time teacher in the continuing education of Xi'an Jiaotong-Liverpool University and the School of Arts of Suzhou University, and participated in the major arts project of the National Social Science Fund. The design and research institute established by the institute has served frontline enterprises and institutions pursuing art, creativity, and quality, such as Budweiser Group, Changyu Group, BenQ Group, Guyue Longshan Group, Thomson Beijian, Suzhou University, Keya Brandy, Fourth Paradigm, Huida Gene, Bama Tea Industry, Eaton Industry, etc. ·The work has won the Platinum Award at the MUSE Design Award Muse in the United States, the Hanover iF Industrial Design Award in Germany, the Contemporary Good Design Award organized by the German Red Dot Award organization, and the Italian A'Design Award for Design (all gold/silver/copper). ·Participated in the outline discussion, visual design, and preparation for the opening argument meeting of the Suzhou University | National Social Science Foundation Art Major Project "Research on Chinese Brand Image Design and Internationalization Development".
We are a small, independent, original design agency that combines tradition with distinction; dedicated to integrating artistic aesthetics in commercial design work and / finding a balanced expression between modern and traditional / artistic and commercial.Always being curious, constantly asking questions and trying to constantly find answers to problems from life; always being open-minded and trying to think and look at the world from the perspective of the brand owner and the brand consumer. Every project is a new challenge, and we oppose the old, rigid and conventional solutions and promote unique ideas and expressions. We always believe that in the design process, the client will also play the role of "designer", deep participation in the design work, good design must be the product of the designer and collaborators, and mutual achievements.