To characterize ADORE, the Etereo Team used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging. This concept was developed after thorough market research on the female market and rounds of enhancements to test on the functionality of the products.

Etereo is the leading management consultancy firm and brand agency in Singapore. Our specialised team is made up of the most experienced management consultants, strategists, designers, copywriters and administrative support staff who are committed to providing and producing high-quality work in every project. We strongly believe that every brand has the potential of scaling up at every stage – we take business growth very seriously.