Although each product belongs to different level, the whole series of black tea makes consumers feel the same brand concept with different design language. Different material, size and shape in each series of package shows a statement of professionalism. Black and red as the main color of product and embellish a bit white, illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate. At the same time, octagon shape as the core symbol, makes the whole series looks exactly like a family.

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.

2000 meters is a brand of black tea which located in over 1600-2400 meters high, high-quality tea production area.