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Profile: Arbo Design - Arbo Design

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SUMMARY:
ARBO is a design company, which creates value through strategy, creating a brand DNA through the design & innovation. This powerful tool allow to differentiate from its competitors, anticipates desires and speaks a persuasive form language. During thi

FURTHER DETAILS:
About ARBO design : the team leaders are acting more than 15 years in several areas of the design. Consulting and collaborating in different countries and abroad for global companies as Midea Appliances, Electrolux AB, Whirlpool Corp, Sundown Motors, Buscar Motors, Philippe Starck Studio, DA Milan Innovation Centre and others. Currently they are responsible part of the global design to Midea Appliances. With firms where the team has collaborated, won several awards and mentions of design, highlighting the Internationals IF, Red Dot, Good Design, Idea, Plus X, and others national awards, including MCB (most important design award in Brazil) and Objeto Brazil (most important design award in Latin America). The team has approximately 40 patents including innovation and ID records into Brazilian authorities (INPI) and international bodies and launch products in several countries around the world, including markets as China, Japan, USA, Mexico, Brazil, Italy, Sweden, Germany and others.

CONTACT DETAILS:
Arbo Design,
Curitiba,
Curitiba,
Paraná,
Brazil


OTHER AWARDS:
2019, winner, IF Design Award, HANOVER/GERMANY.
2018, gold, A’ design award, COMO/ITALY.
2018, honor mention, Premio de Design Bornancini, PORTO ALEGRE/BRAZIL.
2018, bronze, Brasil Design Award, SÃO PAULO/BRAZIL.
2018, silver, Brasil Design Award, SÃO PAULO/BRAZIL.
2018, finalist, Premio Museu da Casa Brasileira, SÃO PAULO/BRAZIL
2017, honor mention, Premio Museu da Casa Brasileira, SÃO PAULO/BRAZIL.
2016, silver, Objeto:Brasil Award, SÃO PAULO/BRAZIL.
2016, bronze, Objeto:Brasil Award, SÃO PAULO/BRAZIL.
2016, finalist, Salão Design Award, SÃO PAULO/BRAZIL.
2016, 1o, Premio de Design Bornancini, PORTO ALEGRE/BRAZIL.
2016, honor mention, Premio de Design Bornancini, PORTO ALEGRE/BRAZIL.
2016, finalist, Premio Museu da Casa Brasileira, SÃO PAULO/BRAZIL
2015, honor mention, Premio Museu da Casa Brasileira, SÃO PAULO/BRAZIL
2015, finalist, Premio Museu da Casa Brasileira, SÃO PAULO/BRAZIL.
2015, honor mention, Premio Salão Design, BENTO GONÇALVES/BRAZIL.
2014, 1o, Premio de Design Bornancini, PORTO ALEGRE/BRAZIL.
2011, winner, IF Design Award, HANOVER/GERMANY
2009, silver, Good Design Award, CHICAGO/EUA
2008, winner, IF Design Award, HANOVER/GERMANY


MEMBERSHIPS & ASSOCIATIONS:
2018, IAD the International Association of D.esigners, COMO/ITALY

CLIENTELE:
01. Setting Strategic Directions
Mapping & Positioning: benchmarking, trend mapping, design mapping, market analysis and others
Branding Language: branding, communication, identity and others
Product & Family DNA: visual brand language (VBL), product core values, design principles, design elements, design directions
Deliverable: brand book | visual identity book | consumer and experience analysis | VBL book

02. Product Development
Immersive Research: immersion and deep research (inside company, consumer, competitors, trends and others)
Industrial Design Development: product concepts, product design and the industrial preparation to mass production
Satellites: communication material, catalogues, high resolution images, packaging, IFU (manuals), sales point materials
Deliverable: concepts & opportunities | product report | prototypes | 3D (surfaces) | specs and documentations

03. Design Methods and Training Teams
Innovation Process
Design Process Training
Deliverable: innovation road map | development processes books | future vision book


WEB SITE:
www.arbodesign.com.br

KEYWORDS:
Design, Product Design, Design Management, Innovation, Meaning Innovation, Design Thinking.

REGISTRATION DATE:
2019-03-22 17:11:06

DESIGNER PROFILE:
ARBO design for Arbo Design
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