Editorial Perspective

Editorial Perspective
When entering text, type in a way as if it was written by a journalist, using "Editorial Perspective".

What is Editorial Perspective Text?
Editorial Perspective Text has the following properties:  1. Third Person Narrative: It is written from a Third-Person Narrative. 2. Understandable by General Public; It is semi-formal, not poetic; precise and concise, broad in its audience. 3. Neutral: It lacks superlatives, super adjectives, and it represents viewpoints fairly and without bias and verifiable with no original research. 4. Relevant : it covers the correct and relevant topic. Browse down to read in detail what they mean, and how to fix any issues that relates to them.

Importance of Editorial Perspective
You are highly suggested, and in some cases required to use the Editorial Perspective for your texts that you provide to A' Design Award. When you use editorial perspective any press member could simply integrate your text into their articles without paraphrasing or changing perspective (from first or second person to third person). Thus it is important to prepare all text in Editorial Perspective. Furthermore, our case studies and focus group tests show that Editorial Perspective texts could be translated much easier, faster and with more accuracy. Since A’ Design Award & Competition translates most award winning entries to dozens of languages, using Editorial Perspective is highly relevant and important when typing in your text.

1. Editorial Perspective > Third Person Narrative

When mentioning your design, type the text in a way as if it was written by a journalist. Doing so helps increase the number of press appearances and mentions. Modify your sentences by distancing yourself from the subject. Use definite article for example when mentioning the entry; The only definite article in English is the word the, denoting person(s) or thing(s) already mentioned, under discussion, implied, or otherwise presumed familiar to the listener or reader.  

2. Editorial Perspective > Understandable by General Public

Your text shall be understood by people who read it without looking at your images. It should also provide a hint to visually disabled people, therefore do not make visual references such as “as seen in the image” etc. Do not use literary art which uses aesthetic and rhythmic qualities of language—such as phonaesthetics, sound symbolism, and metre—to evoke meanings in addition to, or in place of, the prosaicostensible meaning ; i.e. type it with simple English which could be understand by foreigners. Since your text should be translated, it is very important not to use “poetic text”. Do not use jargon. You must use a spell checker to fix your text always: use computer program that finds and corrects misspelled words in documents; type in a text editor that automatically checks your text. Make your text grammatically flawless. Proofread your text. Avoid Slang. Use regular case.

3. Editorial Perspective > Natural

Be natural in your text. Do not use advertising language, do not use overt sales language. Have an objective tone. Do not fill your text with chain adjectives. Avoid the following superlatives: excellent, magnificent, wonderful, glorious, marvellous, brilliant, supreme, consummate, outstanding, prodigious, dazzling, remarkable, formidable, fine, choice, sterling, first-rate, first-class, of the first water, of the first order, of the highest order, premier, prime, unsurpassed, unequalled, unparalleled, unrivalled, unbeatable, peerless, matchless, singular, unique, transcendent, best, greatest, worthiest, pre-eminent, perfect, faultless, flawless; crack, ace, stellar, wicked etc, if you use them, provide proof or simply demote them a level down. Your text shall also be verifiable with no original research i.e. people reading your text can check that validity of your statements or information from a reliable source, research, test etc. Represent fairly, proportionately, and, as far as possible, without bias, all of the significant views that relates to your design; be your own judge before others would do so. Represent fairly, proportionately, and, as far as possible, without bias, all of the significant views that relates to your design; be your own judge before others would do so. Avoid stating opinions as facts especially with superlatives. Avoid stating seriously contested assertions as facts. Prefer nonjudgmental language. You could potentially mention the relative prominence of opposing views. Avoid peacock terms (legendary, great, acclaimed, visionary, outstanding, leading, celebrated, award-winning, landmark, cutting-edge, extraordinary, brilliant, famous, renowned, remarkable, prestigious, world-class, respected, notable, virtuoso) and Avoid weasel words (phrases or words that sound good without conveying information, obscure precision.), generalization should also be avoided when possible. See a list of "peacock words for design".

4. Editorial Perspective > Relevant
We often see that there is a confusion about what to talk about in different text sections when filling your profile and design details. The table below can help.

5. Summary
We implement a style guideline in order to keep a consistent look and maintain editorial consistency when featuring the award winning designs. An easy-to-read publication is a valuable reference tool, which will make for better results for you. You need to ensure that the text is from a third person perspective and does not include ALL CAPS, foreign language, issues of punctuation, spelling or grammar.