| THE AWARD |
| CATEGORIES |
| REGISTRATION |
| SUBMIT YOUR WORK |
| ENTRY INSTRUCTIONS |
| TERMS & CONDITIONS |
| PUBLICATIONS |
| DATES & FEES |
| METHODOLOGY |
| CONTACT |
| WINNERS |
| PRESS ROOM |
| GET INVOLVED |
| DESIGN PRIZE |
| DESIGN STORE |
| THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS |
Interview with Cherinadded |
Home > Designer Interviews > Cherinadded |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Cherinadded (C) for A’ Design Award and Competition. You can access the full profile of Cherinadded by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
C: As a child, my love for art and design was deeply influenced by my upbringing and the stories I heard. I remember being fascinated by the tale of Pocahontas. The things that I read also played a part in shaping my identity and artistic vision. Even before I could speak, my mother noticed my love for art. I began communicating through painting and drawing, which became my first language. Growing up, I was shy and didn't enjoy playing with toys. Instead, I found solace in colors, paint, and pencil colors, which became my constant companions. I am grateful that I discovered my love for art at a young age. While I knew that becoming an artist in Thailand would be challenging, I was determined to pursue my passion and take risks. For me, art is a form of therapy that empowers me. When I design, I believe people can draw energy from my art. I want to be a designer who empowers others through my creations. The pencil has given me power, and I am grateful for the ability to communicate my vision through my art. My journey as a designer has been about breaking patterns and taking risks. I am committed to inspiring others to do the same. Cherinadded was founded in 2014, during my university years, when a friend and I decided to start a design studio together. Both of us studied fine art and shared the same vision and ideas, which led us to establish Additionally Added. Initially, it was just a hobby, and we sold our designs at the Wonder Room Bangkok. However, we soon started receiving offers from Singapore, which marked the beginning of our journey in the business world. Running a company came with challenges, and we had to go through a lot to keep the business afloat. Unfortunately, my friend decided not to continue, and I had to make some tough decisions. However, my passion for beauty and design kept me going, and I became increasingly drawn to jewelry, ceramic, and clay. After a failed attempt to revive the business, I moved to London for three years and decided to try again, working closely with craftsmen. While it was a daunting experience, it helped me realize that I needed a team and had to commit my full time to Cherinadded. At Cherinadded, we aim to add value to people's lives through our designs and creations. Our journey has been filled with ups and downs, but we are committed to positively impacting and empowering people through our designs.
FS: Can you tell us more about your company / design studio?
C: Cherinadded is a design studio with a focus on creating unique and inspiring pieces of fine jewelry and accessories. The brand takes its name from the idea of adding something valuable or meaningful, and that principle informs everything we do. I am deeply inspired by the beauty of everyday life. Thus, Cherinadded seeks to blend traditional craftsmanship with innovative design techniques. We work closely with skilled Thai craftsmen, embracing their wealth of experience and the meticulousness they bring to each piece we create. Our design studio is a place where creativity and tradition intertwine. We draw from a rich tapestry of Thai art and craft techniques, but we're always looking to push the boundaries of what's possible. We blend diverse materials like ceramic, brass, and Thai silk, creating pieces that carry a strong sense of our cultural identity yet resonate with people around the world. Our logo, an emblem of circles in various shapes and colors, represents the completeness and influences of everyday life, embodying our brand's core philosophy of finding beauty in the simplicity and ordinariness of life. Above all, Cherinadded is a brand that celebrates the art of handmade. In a world dominated by mass production, we find joy in the process of creation — in the touch of skilled hands-on raw materials, in the spark of an idea becoming a tangible reality. It's about more than just creating beautiful things; it's about preserving a tradition, a craft, and a way of life.
FS: What is "design" for you?
C: For me, design is a crucial step in the creative process that brings ideas to life. Whether it's a painting, a sculpture, or a print, we need to design it before we can make it happen. Designing is the act of creating a plan or blueprint that defines how the end product will look, feel, and function. It's about considering every aspect, from the materials to the colors to the shape and form. Designing is not just about creating something for ourselves; it's about adding value to people's lives. Whether we are creating something for aesthetic or functional purposes, the design has to be well-thought-out and intentional. It's about creating something that resonates with people and enriches their lives in some way. Whether it's fine art or applied design, we must design before bringing it to reality. Design is not just about making something visually appealing but also about solving problems and meeting people's needs. Ultimately, design is about making a positive impact on people's lives, and that's what drives me to create every day.
FS: What kinds of works do you like designing most?
C: For me, jewelry and accessories are what I enjoy designing the most. While I personally prefer to wear simple clothes, my house is filled with beautiful handcrafted pieces that bring me happiness. I find inspiration in the joy I feel when I give someone else a piece of my work, knowing it can add value and meaning to their life. For me, jewelry and accessories are a way to add more power and happiness to our lives. It's a sense of art that can be worn and appreciated by others. My childhood memories of blue and white Chinese pottery have also had a big influence on my work. It took me almost a decade to step out of my comfort zone and move away from the familiar patterns that I grew up with. While I have a deep appreciation for tradition and craftsmanship, I also recognize the importance of exploring new materials and techniques to create something fresh and unique. It's through these experiments and new ideas that I find my greatest inspiration.
FS: What is your most favorite design, could you please tell more about it?
C: It's difficult for me to choose just one favorite design, as I have a deep appreciation for many different styles and aesthetics. However, if I had to choose, my favorite designs are artistic and functional, like the works of Yayoi Kusama, Iris Apfel and Vivienne Westwood. I am drawn to Westwood's edgy and rebellious style, which has been a major influence on fashion and culture for decades. Kusama's use of bold colors and repetitive patterns in her art and fashion designs is simply mesmerizing, and Apfel's eclectic mix of textures and patterns is truly inspiring. All three of these designers have a unique vision and a passion for pushing boundaries, and I admire their ability to create designs that are both beautiful and meaningful. They are a constant source of inspiration for me in my own work, and I strive to incorporate the same level of creativity and artistry into my designs.
FS: What was the first thing you designed for a company?
C: The designer's first design for a company was a pair of blue earrings with a Chinese design. They were tubular in shape, resembling a tube, and had no movement. This design was created for a company called Additionally Added, and the designer completed the entire process independently.
FS: What is your favorite material / platform / technology?
C: Ceramics is my favorite material to work with because I am skilled in painting, drawing, and color. I am also interested in applied arts and ceramics because they are natural and organic. Even though ceramics can be fragile, they are also very strong, and that's what I admire about them. They give me a sense of satisfaction and power once they are finished. When I first started working with ceramics, I used to paint them using the Decal technique, which is similar to using stickers and then applying water. However, I later realized that it didn't give me the individuality and personal touch I was looking for. I wanted to use ceramic colors (underglaze color) and other techniques that are untouchable and take a long time to create. After experimenting with different techniques, I found that mixing clay colors is the fastest and most efficient way to achieve the desired result. While painting is still my favorite technique, I am enjoying mixing it with other techniques to save time and create even better results.
FS: When do you feel the most creative?
C: For me, creativity flourishes when I am surrounded by nature, basking under the sun in the majestic mountains. That's precisely why Nepal is one of my favorite destinations, as it never fails to unleash my artistic side. When I return from a trip like that, I find myself painting non-stop for hours. It's as if nature triggers a sense of movement in my hands, and my mind becomes a cinematic experience. It's incredible how much nature can ignite inspiration and boost productivity in me. My ideal workspace would be a glass house with no film, where I can watch the sunrise and sunset while painting. Being in the mountains is another source of inspiration for me, and it's because it's one of the purest forms of nature. The way the wind flows, and the colors change is a symphony of art that leaves me in awe. Whenever I'm feeling stuck, I take a break and spend time in nature, allowing it to work its magic on my creativity.
FS: Which aspects of a design do you focus more during designing?
C: As a designer, I have a lot going on in my head, from childhood memories to present-day experiences. However, when it comes to the design process, my focus is on transforming those thoughts into tangible art. The first step for me is to let my thoughts flow freely and translate them onto paper through rough sketches. This part of the process is where I allow myself to be unencumbered by rules or restrictions. The next day, I revisit the sketches and begin to refine and perfect them, moving them into the next stage of the design process. From there, I pay close attention to every aspect of the design, whether it's the colors, shapes, textures, or functionality. It's important for me to ensure that every detail is carefully considered and serves a purpose in the final product. Ultimately, my goal as a designer is to create something that not only looks aesthetically pleasing but also adds value to the end user. Whether it's a piece of accessories or a piece of furniture, I strive to create designs that are functional, timeless, and evoke an emotional response from the person experiencing them.
FS: What kind of emotions do you feel when you design?
C: For me, designing is an emotional process that allows me to channel my thoughts and feelings into something beautiful. I find that I am the most creative when I'm feeling sad, depressed, or even negative. Art, for me, is therapy; it allows me to transform my negative emotions into something positive and constructive. It's almost like taking something negative and turning it into something beautiful, without being aggressive. When I'm designing, I experience a range of emotions, from excitement and passion to frustration and self-doubt. It's not always an easy process, but the end result is always worth it. The feeling of accomplishment that comes with creating something from scratch, something that started as just an idea in my head, is indescribable. There's also a sense of satisfaction that comes from seeing my designs being used and enjoyed by others. When I see someone wearing one of my designs or using one of my products, it's like seeing a piece of myself out in the world, making a difference in someone else's life. It's a feeling of pride and validation that keeps me motivated to continue creating and designing.
FS: What kind of emotions do you feel when your designs are realized?
C: Seeing my designs come to life is an incredibly rewarding experience, and it brings a sense of closure to the creative process. It's like seeing my ideas and hard work finally pay off. When I see the finished product, all the negative feelings that I may have had during the design process are gone. The frustration, self-doubt, and anxiety disappear, replaced by a sense of happiness and satisfaction. There's a feeling of pride that comes with seeing something that started as just an idea in my head become a tangible reality. It's a reminder of the power of creativity and the ability to bring something new into the world. When others appreciate my designs and give positive feedback, it's like a validation of all the hard work that went into creating it.
FS: What makes a design successful?
C: For me, a successful design is one that achieves a balance between combining form and function in a harmonious way. The aesthetic aspect of a design should be pleasing to the eye and evoke an emotional response from the viewer. It should be visually appealing and thoughtfully crafted, taking into consideration the colors, shapes, textures, and overall design elements. However, aesthetics alone are not enough. The design must also serve a practical purpose, solving a problem or fulfilling a need. It should be easy to use, efficient, and improve the quality of life for the end-user. When a design achieves this balance between form and function, it becomes successful. It not only looks good but also adds value to the user's life, whether it's a product that makes a task easier or a piece of art that evokes positive emotions.
FS: When judging a design as good or bad, which aspects do you consider first?
C: A design must be functional and useful to be considered good. It should solve a problem or fulfill a need while being easy to use and efficient. The second aspect that I consider is the aesthetic appeal of the design. A design should be visually appealing and well-crafted, taking into consideration the colors, shapes, textures, and overall design elements. It should evoke positive emotions and make the user feel good when they interact with it. I believe that a good design must strike a balance between form and function, and be practical, visually appealing, and innovative. It should be able to fulfill a need while evoking positive emotions and standing the test of time.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
C: As a designer, I believe that we have a responsibility to create designs that not only serve a practical purpose but also contribute positively to society and the environment. In today's world, where fast fashion and mass production have become the norm, it's essential to focus on sustainable and ethical practices. Designers have the power to create products that are environmentally friendly, ethically sourced, and socially responsible. We can use our skills to create designs that reduce waste, use renewable resources, and minimize our carbon footprint. We can also create designs that promote social justice and equality. They can contribute to society by supporting local artists and craftsmen, as well as creating job opportunities in their communities. We can work with local suppliers, manufacturers, and artisans to create products that are unique, handmade, and sustainable.
FS: How do you think the "design field" is evolving? What is the future of design?
C: The design field is constantly evolving and changing, driven by technological advancements, cultural shifts, and new approaches to creativity. More and more designers are recognizing the importance of creating products that are environmentally friendly, socially responsible, and ethically sourced. Collaborations between artists, and designers are also likely to shape the future of design. These collaborations can bring fresh perspectives and new ideas to the design process, resulting in innovative and exciting products that resonate with consumers.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
C: My last exhibition was held at Iconcraft and Capella Hotel Bangkok. However, we have recently relocated to a new venue - All Kinds at Immersive Retails at Commons ThongLor. We're thrilled to be showcasing our latest designs in this exciting space, which offers a unique and immersive shopping experience for our customers. As for our next exhibition, we're currently in the planning stages, and we're hoping to host it sometime next year. For us, it's not just about showcasing our designs, but also about creating a meaningful connection with our customers and sharing our passion for fashion and design. We can't wait to share more details soon!
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
C: My design inspiration comes from the emotions that I feel and how I can channel them into positive and powerful creative energy, similar to the practice of yoga. I find that my personal experiences and childhood memories often serve as a rich source of inspiration for me. Love stories, moments of vulnerability, and even moments of triumph can all be transformed into creative ideas that can be transformed into beautiful designs.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
C: As a designer, my style is quite unique and eclectic. It's not something that I can simply put into words and define, but rather something that comes from within me. I'm constantly inspired by my energy and feelings, which can be sparked by anything from the colors of a sunset to the rugged terrain of Nepal. I prioritize my energy and channel it into my designs, which is why I've been dubbed with nicknames like "Eskimo" and "Tibet." My love for design stems from my childhood, where I was fascinated by stories like Pocahontas and the natural world around me. I don't believe in the idea of happy endings, as real life can be quite messy and unpredictable. Instead, I'm drawn to the raw and authentic elements of life. I find beauty in the imperfections and quirks of individuals, and this is reflected in my designs. One of the main characteristics of my style is the fusion of Tibetan style and Native American design concepts. I'm inspired by the bold patterns and colors of these cultures, and I incorporate them into my pieces in a way that feels modern and fresh. I'm also heavily influenced by Tibetan jewelry, which can be seen in the intricate details and ornate embellishments of my designs.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
C: I currently live in Bangkok, Thailand. Although I don't necessarily draw inspiration from the cultural heritage of my country, I do think that it has a significant impact on my designs. Thailand is a country with a rich history and diverse cultural traditions, which can be seen in the beautiful craftsmanship and handmade goods that are produced here. One of the pros of designing in Thailand is the abundance of talented local craftsmen who are passionate about their work. I'm constantly inspired by their dedication and skill, and I love incorporating their unique techniques and materials into my designs. However, there are also some challenges that come with designing in Thailand. The art scene here can be quite conservative, and there is often a lack of support for contemporary artists and designers. This can make it difficult to showcase my work and connect with other creatives in the industry. Despite these challenges, I try to use my struggles as inspiration and motivation for my designs. I'm always on the lookout for new and innovative ways to create sustainable and eco-friendly pieces that can make a positive impact on the world. Overall, living in Thailand has its pros and cons when it comes to designing, but I'm grateful for the talented craftsmen and the unique challenges that push me to create something truly special.
FS: How do you work with companies?
C: As Cherinadded, we believe in solidifying our own identity and market presence before engaging in partnerships or collaborations with other companies. Our primary focus at this stage is to deliver high-quality, unique designs that add value to our customers' lives and enhance their personal style. Once we have established a strong reputation and recognition in the industry, we are open to exploring collaborations with other artists, designers, and like-minded companies. We believe such collaborations can facilitate the exchange of creative ideas, enhance our product range, and offer our customers more diverse and innovative design options. In all our partnerships, we value mutual respect, creativity, and a shared commitment to high-quality craftsmanship and sustainable practices. This way, we can ensure that any joint effort aligns with our brand's values and aesthetic and contributes positively to our customers' experiences.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
C: When it comes to working with a designer, I believe that communication and collaboration are key. It's important for companies to give credit where credit is due and acknowledge the value that a designer brings to the table. Respect and trust are essential elements of a successful designer-client relationship. To select a good designer, companies should look for someone with an open-minded and creative personality. A good designer should be willing to listen to the needs and ideas of the client, while also bringing their own unique perspective and expertise to the project. Companies should also look for designers who have experience in their specific industry and can bring a fresh and innovative approach to their designs. In addition to personality and experience, it's important to look for designers who have a strong portfolio of work that showcases their skills and style. This can give companies a better understanding of what to expect from the designer and help ensure that their vision aligns with the designer's abilities.
FS: Can you talk a little about your design process?
C: When it comes to my design process, I really approach it like an artist. I see things, and then I paint and draw them. For me, it's all about capturing whatever it is that's in my mind, and I love using pencils and watercolors to help bring my ideas to life. There's something about putting my emotions down on paper that helps me become more clear on what I'm trying to create. Another aspect of my process is all about improvement. If I see something that I like, I want to take it and make it even better. Whether it's a bookmark or something else, I'll write it down and then draw it out. Once I can see it, I know that with some work, it can come to life. This can be really challenging, but I love the process of taking an idea and turning it into something tangible. Of course, materials play a huge role in my designs as well. I love working with ceramic, brass, and silk – they've become sort of a signature for my brand. And while there are many techniques that I could use, I really try to hone in on the ones that help me achieve the picture of my design that I have in my head. For example, I used to do DECAL, but it just took too long to hand paint onto the clay. Now, I've been exploring more abstract techniques – I'll try and fail until I find something that really works. And then, it's all about working with my craftsmen to bring that idea to life. There's a lot of communication and experimentation that goes into the process, but when we finally land on something that works, it's incredibly rewarding.
FS: What are 5 of your favorite design items at home?
C: At home, I have a few design items that I absolutely adore. One of my favorites is my collection of flower pots made from ceramic. I love the way the matte and glossy finishes create a contrast that's really visually striking. Another item that I cherish is my collection of lamps. I always like to add a personal touch to them by decorating them with tassels. It's a small detail, but it adds a really unique and fun element to my home decor. I also have a couple of side tables that I absolutely love. To me, they embody both philosophy and utility, and I especially appreciate the texture and beauty of wood. In fact, I'm hoping to explore more woodwork in the future because I find the natural texture of wood to be incredibly pretty and inspiring. I also have a small collection of jewelry and accessories that I've collected from my travels around the world. While I don't necessarily wear them, I find that they provide a lot of inspiration for my own design work. They have a really unique and distinct look, and I appreciate the artistry and craftsmanship that goes into making them. Finally, I have a few sculptures in my home that I absolutely adore. My favorite is a pair of leopards that I have – I love dots and circles, and the shape and movement of these sculptures really captivates me. Overall, I think that having these design items in my home brings a sense of creativity and inspiration to my everyday life.
FS: Can you describe a day in your life?
C: I am someone who values productivity, but I also recognize the importance of taking care of my mind and body. So, I start my day very early with breathwork and if I need to prioritize my energy, I practice yoga. I am very aware of my actions, and if I feel like I'm going to waste my day, I get moving immediately. When I'm feeling energized, I dive right into my work as a designer and artist, working on my projects non-stop. But it's not all work and no play for me - I'm also a part-time yoga teacher. Teaching yoga allows me not only to share my energy but also to receive it. By influencing and connecting with people, it empowers me to be more productive and maintain a positive state of mind. I believe it's crucial to prioritize our well-being and mood, as these untouchable feelings impact our work more than we may realize. When I feel lost or discouraged due to setbacks or rejection, I never run out of ideas, but I know it's not the right time to touch my pencil. Instead, I practice yoga to recharge and take a deep breath before getting back to work. In my free time, I like to explore my hobbies in art, specifically painting flower pots, renovating my home, and using watercolors, acrylics, and pencils to create beautiful works of art. These creative outlets are essential to me as they help me to keep those untouchable feelings in a safe place and maintain a positive mindset.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
C: First and foremost, I encourage young designers to never stop doing what they love. Trust in the inspiration and passion that sparked within you during childhood. When we were young, we were innocent, sheltered, and did things purely out of love. It's crucial to remind yourself that passion is vital, and making money from doing what you love is essential. Giving up may seem like the easier option at times, but it's important to stay true to yourself and your dreams. I started my journey as an artist when I was 17, and now at 30, I know deep down that I want to be an artist. I understand that not everyone values art, and it can be challenging to make a living out of it. However, it's crucial to go big and set your sights on the ocean, not just the pool. If you stay in the pool, you can only see so much. But in the ocean, the possibilities are endless. Opportunities rarely come knocking on their own. You have to go out there and make things happen. Take every opportunity that comes your way, no matter how small or insignificant it may seem. Every experience will teach you something and take you one step closer to your goals.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
C: From my perspective, one of the most positive aspects of being a designer is the ability to see the world in a unique way. As a designer, I see colors and objects differently, and I take pleasure in the little things in life, like nature and flowers. I have the power to create things that others may see but want, and this gives me the opportunity to inspire and empower people through my work. Designing is a tool to influence people by hand, and even though I may not be the most naturally talented, I am dedicated to becoming a good designer and inspiring others along the way. On the negative side, being a designer can sometimes come with emotional challenges. I don't like being emotional too much, but as a designer, you cannot simply turn your emotions on and off. Negative emotions can be overwhelming and make you feel crazy at times. However, I believe that as a designer, we can turn those negative emotions into something positive, like a tutorial or a design that reflects those emotions. Ultimately, being a designer requires dedication, passion, and resilience, and it's essential to find a way to channel both the positive and negative aspects of the job into something meaningful and impactful.
FS: What is your "golden rule" in design?
C: My golden rule in design is to empower people, especially women who have faced societal restrictions and limitations. Coming from a Thai-Chinese household where women were expected to do all the housework, clean, and cook while men were not encouraged to accept strong women, I refused to conform to such expectations. Instead, I took the reins of my life and became an independent person, breaking free from the stereotypes that were imposed on me. This experience made me realize the importance of having a role model in life, and I strive to be that person for others through my designs. As a designer, I believe that it's essential to deliver both aesthetics and function in my creations. While beauty and functionality are vital aspects of design, I don't necessarily strive to achieve the perfect balance between them. My designs are an extension of my ideas and craftsmanship, and they speak for themselves. I want people to be able to touch and feel my designs, to appreciate the passion and struggles that went into creating them. Being a designer is not just about creating pretty things; it requires a great deal of hard work and dedication. I want people to see and appreciate that effort and understand the value of my designs. Ultimately, my goal as a designer is to make an impact and inspire others to embrace their creativity and pursue their passions fearlessly. I believe that my designs can empower people by instilling in them the confidence to break free from societal norms and limitations. I want to be a beacon of hope for those who have been told that they can't do something, to show them that with hard work and determination, anything is possible. I hope that my designs can be a source of inspiration and motivation for people to become the best versions of themselves.
FS: What skills are most important for a designer?
C: For a designer, the most important skill is to have a strong conceptual foundation. As a fine arts student, I learned the power of developing concepts before creating a design. It's important not to focus on achieving perfection but to embrace the process of creating and continually practicing your skills. To excel in this skill, you must constantly read and learn about the world around you. You need to develop your sense of curiosity, explore different perspectives, and challenge your creative boundaries. Journaling is also a great way to express your thoughts and ideas and to understand the content of art. As a designer, you must be able to communicate your ideas effectively. You need to have excellent verbal and visual communication skills and be able to articulate your vision in a clear and concise manner. It's also important to be adaptable and flexible, to be able to adjust to different situations and to work collaboratively with others.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
C: As a designer, I find that my toolbox consists mainly of traditional tools such as pencils, pens, and my trusty journal book. I have always been drawn to the tactile experience of working with these tools, as they allow me to bring my ideas to life in a way that feels organic and natural. I do use some digital tools, such as a digital painting pad, but I prefer to keep things as old school as possible. There's something about the process of sketching, painting, and jotting down ideas in a physical notebook that helps me stay focused and connected to my creative vision. When it comes to sources of inspiration, I find that books are an invaluable resource. I read a wide variety of books, from design and art books to fiction and non-fiction, to stay inspired and learn about different perspectives. However, not every book inspires me, so I am very selective about the books I choose to read.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
C: Managing time as a designer can be a challenging task, and it's something that I'm still learning to do effectively. I find that designing can be consuming, with the constant drive to create something new and unique. But I've learned that it's important to take breaks and step away from work, even if it's just for a day. When I feel like I'm getting overwhelmed or stuck, I make sure to take a break and do something completely unrelated to design. It's essential to take a mental break and clear my mind to avoid feeling lost and burnt out. I also try to manage my time by breaking my work into smaller chunks, usually 10-15 minutes at a time, to avoid getting too absorbed in the process. This way, I can stay focused and productive without feeling overwhelmed by the scale of the project.
FS: How long does it take to design an object from beginning to end?
C: The time it takes to design an object from beginning to end can vary depending on the complexity of the project, the production process, and any unforeseen obstacles that may arise. For example, a typical production timeline for an object may take 2-3 months to complete. When it comes to generating ideas for a design, it usually begins with floating ideas and mental imagery, and then it is essential to put them down on paper. The initial drawing process does not take much time, but the real challenge is conveying the vision to the craftsmen and other team members. Sometimes, there may be challenges when working with craftsmen, especially if they lack the necessary skills or techniques to bring the design to life. This can lead to a lot of back-and-forth, as different approaches and techniques are explored. It can be frustrating when something that seems impossible turns out to be much more challenging than anticipated.
FS: What is the most frequently asked question to you, as a designer?
C: As a designer, I often get asked a variety of questions depending on the context and audience. However, there are a few common questions that I get asked frequently. One of the most common questions that I get asked is about the story behind my designs. People are often curious about the inspiration and thought process behind my work, and they want to know the story behind each design. Another question that I get asked quite often is about my experience, personality, and how that translates into my design. People are often interested in knowing how my personal side influences my work, and they want to know about the design that connects both aspects. When it comes to specific design elements, people often ask me about the process behind creating my designs. For example, when it comes to my ceramic work, people are often curious about how I put three materials together and how I make ceramic things work in jewelry design. They also want to know about the weight and feel of the ceramic beads. Overall, as a designer, I am always happy to answer questions about my work and share my passion for design with others. Each design has a unique story, and I love being able to share that with people and connect with them through my work.
FS: What was your most important job experience?
C: My most memorable experience as a designer was when I worked in the UK. It was a transformative time in my life when I was hired for numerous projects, and it felt like the pinnacle of my career. I found that my work was respected and appreciated by clients in the UK. It was during this time that I realized the importance of being valued as a designer. When clients saw my work, they recognized its value and were willing to pay for it. This was a stark contrast to my experience in Thailand, where I was frequently asked to do some tasks which didn't showcase my full potential as a designer. In the UK, even small projects like designing for a small restaurant were valued, which allowed me to push myself creatively and bring my ideas to life. I was able to work as a freelancer and take on projects that truly excited me.
FS: Who are some of your clients?
C: My clients are typically a niche group of consumers who appreciate the fusion of art, utility, and design. They are individuals who have an eye for detail and are drawn to handcrafted items. Personally, I am a big believer in the value of handcrafted products, and I see this reflected in my clients as well. They are willing to spend on products that are crafted by hand and take pleasure in owning something that is unique and one-of-a-kind. In my experience, this type of audience is not limited to a specific geographic location or cultural background. I have worked with clients from all over the world who share this appreciation for handcrafted products. They understand that there is a beauty and quality to these items that cannot be replicated by mass-produced goods. What I find particularly inspiring about this audience is that they are not focused on trends or fast fashion. Instead, they are willing to wait for a product that is crafted with care and precision. This allows me, as a designer, to put my heart and soul into each piece that I create, knowing that it will be appreciated by those who value the artistry and skill that goes into it.
FS: What type of design work do you enjoy the most and why?
C: For me, designing jewelry and accessories is what I enjoy the most. It's an incredibly versatile form of design, and I love that it allows me to use my skills to create pieces that are both beautiful and functional. I believe that when women wear my jewelry, they should feel confident and empowered. In many ways, jewelry is like a small piece of art that can be worn and appreciated every day. While we might be able to carry a painting or sculpture with us wherever we go, we can wear a piece of jewelry that showcases our individuality and style. I find it incredibly rewarding to see my designs come to life and be worn by others, especially when they appreciate the artistry and craftsmanship that goes into each piece. To me, designing jewelry is like creating tiny sculptures that can be worn and treasured for a lifetime. While the designs may be small in size, they are significant in their impact. I feel a great sense of pride and fulfillment when I see someone wearing one of my pieces and feeling confident and beautiful. It's truly an honor to be able to create something that brings joy to those who wear it.
FS: What are your future plans? What is next for you?
C: My ultimate goal is to take Cherinadded to the next level and establish it as a brand that represents fine craftsmanship and artistry in jewelry and accessories. In the future, I see Cherinadded expanding its product line to include furniture, sculptures, a concept that we are currently conceptualizing with our brand's circular elements and the three materials. We want to explore new possibilities and push the boundaries of what is possible in design, while staying true to our values and aesthetic sensibilities. In the coming years, I am looking to expand my brand internationally and explore new markets. I believe that there is a great demand for handmade and artisanal products all around the world, and I want to bring my designs to a global audience. Specifically, I am interested in exploring opportunities in Italy, a country that has a long history of craftsmanship and design excellence. I believe that the Italian market would be an excellent fit for my brand, and I am excited about the prospect of establishing a presence there. Ultimately, I see myself continuing to push the boundaries of what is possible in jewelry and accessory design, and creating pieces that are truly one-of-a-kind. I believe that there will always be a demand for artisanal and handmade products, and I am committed to delivering designs that reflect the values and aesthetic sensibilities of my clients.
FS: Do you work as a team, or do you develop your designs yourself?
C: I work closely with a small team of talented craftsmen who specialize in different areas such as jewelry making, brass work, and ceramics. Although I am the founder and product owner of the brand, I rely heavily on my team to bring my designs to life. The design process usually begins with me sketching out my ideas and concepts on paper. I then work with my team to determine which materials and techniques will be best suited to bring the design to life. Once we have finalized the design, my team gets to work on creating the piece. This involves a lot of hands-on work, from shaping and molding the materials to adding finishing touches and details. I work closely with my team throughout this process to ensure that the final product matches my vision and meets my high standards for quality and craftsmanship. Overall, I believe that my team is an essential part of the design process, and I am grateful for their talents and expertise. Together, we are able to create beautiful and unique designs that are truly one-of-a-kind.
FS: Do you have any works-in-progress being designed that you would like to talk about?
C: The ceramic bookmark is a new project that I am currently working on. I was inspired to create it as a way to combine my love for art and design with my passion for reading. I think bookmarks are often overlooked as an accessory, but they can add a lot of beauty and personality to your reading experience. The ceramic bookmark is delicate and fragile, which makes it unique and special. It's designed to be used with care, and it adds a touch of elegance and sophistication to any book. I think people will appreciate the craftsmanship and attention to detail that goes into each bookmark, as well as the fact that it's a functional piece of art. In the future, I would love to expand on this idea and create larger ceramic pieces that can be used for notebooks and other items. But for now, I am excited to share this new project with the world and see how people respond to it.
FS: How can people contact you?
C: People can contact me at cherinadded@gmail.com
FS: Any other things you would like to cover that have not been covered in these questions?
C: As a designer, I draw inspiration from my mother's love for flowers. They hold a special place in my heart and I feel connected to them on a deeper level. Flowers carry the philosophy of life and have the ability to spread happiness and joy. Growing up, my mother would always put flowers next to my bed, and this small gesture always made me feel loved and happy. Now that she is going through a tough time, I want to return the favor and make her happy by gifting her with flowers. Although my mother and I have different tastes and preferences, I find solace in the fact that flowers come in a variety of colors and meanings. My personal favorite is the lily because of its elegance and longevity. They can stay fresh for up to 7 days or more, which symbolizes the lasting bond between me and my mother. My passion for flowers also extends to my work as a designer. I am currently working on a collection for Cherinadded that prominently features flowers. One of my favorite pieces is a brooch that I painted with flowers to express my feelings and speak my mind. As I reflect on my relationship with my mother, I am reminded of the Japanese Kintsugi technique where broken pieces are mended with gold to create something new and beautiful. This represents imperfection and reminds me that even though our relationship may have had its ups and downs, it has also been strengthened by the love and support we have for each other. And just like how I try to heal our relationship with flowers, I hope that my designs will also bring happiness and joy to those who wear them.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
Press Members: Register and login to request a custom interview with Cherinadded.
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials |
