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Interview with Tom Man |
Home > Designer Interviews > Tom Man |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Tom Man (TM) for A’ Design Award and Competition. You can access the full profile of Tom Man by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
TM: From an early age, I was deeply engaged in building and creating. I spent countless hours playing with tools and materials, often assisting my grandfather, who I admired for his incredible craftsmanship. He had what I perceived as "golden hands," and working alongside him instilled in me a love for the process of bringing ideas to life. As I grew older, my passion for design and invention evolved into a realization that these skills could have a meaningful impact on people's lives. I strongly believe that well-crafted design can enhance happiness and add significant value to our daily experiences. This conviction motivated me to pursue a Bachelor of Design in Industrial Design at Shenkar University. Industrial design felt like the ideal path to merge my creative instincts with my desire to make a positive difference in the world. My studies have provided me with a deep understanding of the design process and how it can address real-world challenges. In essence, my early experiences of building and creating, combined with a desire to positively impact others, led me to a career in industrial design. I am grateful for the opportunities and experiences that have come my way, and they continue to inspire my work every day.
FS: Can you tell us more about your company / design studio?
TM: Tomaya was established by myself and my wife, Maya, whom I met during our studies. As we began working together on projects, we realized there was something special about our connection and its potential and started to pursue it. At Tomaya, we view design as more than just aesthetics; it’s about crafting companions for everyday life. Our aim is to create objects that are not only beautiful but also resonate deeply with the human experience. We believe in the bond between people and the things they use, striving to reflect this connection in our designs. It’s about the intrinsic relationship between humans, objects, and the genuine emotions they represent—a philosophy that is simple yet profound, shaping everything we do and transforming ordinary items into extraordinary experiences. True innovation, in our view, emerges when design integrates seamlessly with materials and technology. Each piece we create undergoes a meticulous process, exploring the interplay between design elements and modern production methods. This ensures that our results are not only visually striking but also practical and durable. We collaborate closely with top-tier manufacturers to craft every piece with excellence in mind, from concept to creation, delivering designs that inspire and enrich everyday experiences.
FS: What is "design" for you?
TM: Since my studies, particularly in Philosophy, I've pursued the question of what "Design" truly means. During my exploration of various definitions, I encountered numerous perspectives and efforts to define it effectively. Several definitions have resonated with me and continue to influence my understanding of design. One such definition is from Collingwood, who argued that design is “the power to produce a preconceived result by means of consciously controlled and directed action.” Another influential perspective comes from Heskett, who stated: “…design, stripped to its essence, can be defined as the human capacity to shape and make our environment in ways without precedent in nature, to serve our needs and give meaning to our lives.” For me, design is a conscious act that needs to be explained and embody meaning that goes beyond the material. It is about creating intentional, meaningful experiences that serve our needs and enrich our lives.
FS: What kinds of works do you like designing most?
TM: At our studio, we have a particular passion for designing furniture and objects that align with our ethos. We aim to redefine the relationship people have with the items they use daily. Our focus is on creating human-centered designs that not only serve functional purposes but also enhance the emotional connection between individuals and their surroundings. We enjoy developing such projects in-house and collaborating with clients who appreciate and understand this perspective.
FS: What is your most favorite design, could you please tell more about it?
TM: One project that I am particularly proud and connected to is the one that earned me the A' Design Award - "Daejo." This project didn't begin with the design of stools but rather with a simple yet profound question: Why do I design? This seemingly straightforward question led me on a deep personal journey, both introspective and through various texts, in search of an honest answer. Such a personal project was challenging because there was no client to provide a design brief or feedback. This absolute freedom brought with it many challenges, such as determining what object would best reflect and embody the ideas I wanted to express. I had to establish boundaries for myself and make decisive choices. Despite these difficulties, I found the project incredibly fulfilling. It allowed me to delve into my innermost motivations as a designer and express them in a tangible form. "Daejo" is a testament to the importance of introspection and personal expression in the design process.
FS: What was the first thing you designed for a company?
TM: The first commercial project we designed was the Pebble coasters for Prat: living. The initial brief was straightforward: create a coaster to protect table top surfaces with an oil finish from water marks. As we delved into the design process, we aimed to transform the coaster into something more than just a functional item. We envisioned Pebble as an object that would not only serve its purpose but also be seen and appreciated for its aesthetic value. The subtle variations in wood tone and grain ensure that even when not in use, these coasters enhance the living space rather than being hidden away. Pebble's curved form draws natural focus, making every placement a notable moment, and its gentle curve guides the glass to its perfect spot.
FS: When do you feel the most creative?
TM: For me, creativity often strikes when I step away from the studio environment. During my studies, a professor once encouraged me to "look under the table" or "transform an object and view it from a different angle," urging me to seek new perspectives. Taking this advice to heart, I find that stepping out, perhaps enjoying a nice coffee, allows my mind to wander and ideas to percolate. These moments of pause and reflection outside the typical workspace often spark innovative thoughts and fresh approaches to my design process.
FS: What kind of emotions do you feel when you design?
TM: Designing evokes a wide spectrum of emotions for me, driven by my deep passion for the craft. This passion fuels my creativity and commitment to each project, but it also means that I can experience moments of frustration when encountering challenges or seeking the suitable solution. However, I believe that these emotions are integral to the creative process, pushing me to explore new ideas and refine my designs until they truly resonate with their intended purpose.
FS: What kind of emotions do you feel when your designs are realized?
TM: When my designs come to life, I experience a sense of relief and fulfillment. It's akin to releasing something I've nurtured into the world, where it takes on a life of its own. This transition from concept to reality brings a mix of emotions - pride in seeing my vision materialize, coupled with a sense of detachment as the design begins its journey in the world, impacting and resonating with others in ways beyond my control.
FS: What makes a design successful?
TM: The success of a design, in my view, transcends mere aesthetics. It hinges on the ability to embody a preconceived meaning. Design, to me, is akin to a communication tool. Objects, as mute entities, require designers to imbue them with thoughtful concepts and emotional elements. This approach not only enhances their functionality but also enriches their resonance with users, making them truly impactful in people's lives.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
TM: From my perspective, the responsibilities of a designer extend beyond mere aesthetics; they encompass a profound commitment to society and the environment. A cornerstone of my approach is the "build to last" philosophy, which emphasizes creating designs that endure through time, both in terms of durability and relevance. This mindset ensures that every object is crafted with meticulous attention to quality and detail, aiming to minimize waste and promote sustainability. Additionally, I believe in treating each design with affection, recognizing that every object carries with it a responsibility to enhance people's lives and respect the natural world. This perspective encourages thoughtful consideration of materials, production processes, and the lifecycle of products, striving to minimize environmental impact while maximizing utility and beauty.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
TM: For me, inspiration for my designs springs from a commitment to exploration. I've found that my creativity flourishes when I actively engage in both physical and mental wandering. Physically, I enjoy taking strolls through various neighborhoods, attuned to discovering overlooked details that inspire fresh perspectives. Simultaneously, I indulge in digital and mental wandering by following diverse individuals and pages on social media. These sources, spanning photographers' captivating portfolios to thought-provoking quotes, continually provoke my thoughts. Surprisingly, these experiences consistently converge to enrich and shape my design approach.
FS: How do you work with companies?
TM: Our collaboration with companies primarily revolves around contract projects, often focusing on developing collections. However, we remain highly receptive to diverse collaboration opportunities, particularly those accompanied by intriguing briefs that resonate with us creatively and conceptually. We believe in fostering partnerships that not only showcase our design expertise but also align closely with our vision and values. This approach allows us to explore new avenues of innovation and craftsmanship, ensuring each collaboration yields meaningful and impactful results.
FS: Can you talk a little about your design process?
TM: My design process is a dynamic journey that revolves around expanding my repository of both physical and conceptual inspirations and integrating them seamlessly into the creative workflow. Each project demands a tailored approach to research, whether it unfolds in the tangible world or within virtual realms. However, if I were to distill a consistent methodology, sketching emerges as a pivotal early-stage activity. Sketches serve as my canvas for swiftly exploring and evaluating diverse ideas and concepts. As these ideas materialize, I delve into refining and comparing various configurations to ascertain optimal solutions.
FS: What are 5 of your favorite design items at home?
TM: 1. The Panton Chair by Verner Panton (Vitra) - This design icon symbolizes innovation and comfort, making it a timeless piece in my collection. 2. Bella Rifatta Chair by Sawaya & Moroni - Discovered at a flea market, this chair awaited recognition before finding its loving place in our home. 3. Prouvé Standard Chair - Known for its functional elegance and timeless design, it adds a classic touch to our living space. 4. Handcrafted espresso cups by a local ceramist in Israel - These cups are not only beautifully crafted but also perfect in their silhouette, weight, and feel, enhancing the coffee-drinking experience. 5. Handmade horse swing for our baby daughter - A heartfelt gift from dear friends, purchased from a retired artisan who crafts these swings with care and attention to detail in her small workshop.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
TM: In reflecting on my journey, this question has been a constant companion, and my answer has evolved little despite the changes I've undergone. Fundamentally, I believe an industrial designer must embody curiosity and resilience. While the world undergoes rapid transformation, the core principles remain steadfast. It's crucial to acknowledge and adapt to these changes while holding onto the essential questions that define our craft. The field demands perseverance, and every designer acquainted with this understands its rigor. For aspiring designers, I advocate for cultivating a robust understanding of design fundamentals and techniques. Stay abreast of emerging trends and technologies while maintaining a thirst for continuous learning and adaptation. Sharpen problem-solving abilities and refine communication skills, as these are indispensable in navigating the complexities of design. Networking within the industry is invaluable for uncovering opportunities and gaining invaluable insights. Above all, nurture an enduring curiosity and unwavering determination in pursuing your passions and ambitions as a designer.
FS: How long does it take to design an object from beginning to end?
TM: The timeline for designing an object varies widely and depends on numerous factors. It's important to note that in design, the process never truly concludes; rather, it's the allotted time for design that comes to an end. While I can immerse myself endlessly in refining details, practical considerations like client deadlines and manufacturing schedules are pivotal.
FS: What are your future plans? What is next for you?
TM: As Tomaya Studio, our current focus is on expanding our private collections of objects and broadening our presence by collaborating with retailers internationally. We are eagerly anticipating potential partnerships with esteemed companies such as Vitra, Muuto, and Hay, with whom we share a deep appreciation and belief in the potential for exciting collaborations.
FS: How can people contact you?
TM: You can easily reach me or our studio through various platforms. For more casual interactions and to explore our latest projects, you can find us on Instagram at @tomaya.studio. For formal inquiries or collaborations, we're diligent about checking our email inbox daily at hello@tomaya.studio. We strive to maintain open communication and look forward to connecting with you.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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