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Interview with Flavien Neyertz |
Home > Designer Interviews > Flavien Neyertz |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Flavien Neyertz (FN) for A’ Design Award and Competition. You can access the full profile of Flavien Neyertz by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
FN: My passion for design was sparked early in life, growing up in Greece, where I was surrounded by both ancient architectural marvels and modern, innovative designs. I was fascinated by how form and function could harmonise to create something both beautiful and useful. My background is rooted in industrial design, where I found a perfect blend of my love for art and my curiosity about how things work. It was a natural path for me, merging creativity with practicality, and I’ve always been driven by the desire to bring ideas to life through design.
FS: Can you tell us more about your company / design studio?
FN: The Searider team is a multidisciplinary group of creatives and engineers, including designers, mechanical engineers, naval engineers, and electrical engineers. We work closely together to bring our innovative designs to life, and what's truly unique about our team is that we handle the entire production process in-house. This allows us to maintain full control over the quality and craftsmanship of our products, ensuring that every Searider vessel meets our high standards of performance and aesthetics.
FS: What is "design" for you?
FN: Design, to me, is about creating solutions that seamlessly integrate form, function, and user experience. It’s the process of translating abstract ideas into tangible products that not only solve problems but also resonate emotionally with the users. Design is about making life better, more efficient, and more beautiful.
FS: What kinds of works do you like designing most?
FN: I enjoy designing a wide range of products, but I’m particularly passionate about vehicles. There’s something uniquely challenging and rewarding about creating designs that blend performance, aesthetics, and user experience, whether it’s a car, motorcycle, or a sleek watercraft like the Searider. Beyond vehicles, I also have a deep interest in designing consumer products and furniture. These areas allow me to explore how design can enhance everyday life, making products that are not only functional but also beautiful and timeless.
FS: What is your most favorite design, could you please tell more about it?
FN: The Searider stands out as my favorite design. It represents the pinnacle of our team’s collaborative efforts, combining cutting-edge technology, meticulous engineering, and refined aesthetics. Every element of the Searider was crafted with precision, from the hydrodynamics of the hull to the ergonomics of the cockpit, ensuring that it not only looks stunning but also performs exceptionally well on the water.
FS: What was the first thing you designed for a company?
FN: The first thing I designed for a company was a sleek, ergonomic office chair. It was an exciting project because it allowed me to explore how design can enhance comfort and productivity in everyday environments. The challenge was to create a chair that was not only visually appealing but also provided exceptional support and adjustability. This experience was foundational for me, as it highlighted the importance of combining aesthetics with functionality
FS: What is your favorite material / platform / technology?
FN: Composite materials are indeed fascinating to me, especially because they offer a unique combination of strength, lightness, and durability. These materials are particularly valuable in vehicle and watercraft design, where performance and efficiency are critical. I’m also deeply interested in advanced manufacturing technologies, like 3D printing, which allows for greater precision and customization in the design process. The ability to experiment with new materials and technologies is what keeps the design process exciting and constantly evolving for me.
FS: When do you feel the most creative?
FN: I feel the most creative when I'm immersed in the early stages of a project, where ideas are fluid, and the possibilities seem endless. This usually happens during quiet moments, either early in the morning or late at night, when I can focus deeply without distractions. Being surrounded by nature or taking time to reflect on new experiences also sparks creativity. Additionally, brainstorming sessions with my team, where different perspectives come together, often lead to the most innovative ideas. It's that combination of solitude and collaboration that fuels my creative energy.
FS: Which aspects of a design do you focus more during designing?
FN: During the design process, I focus primarily on three key aspects: functionality, user experience, and aesthetics. Functionality is the foundation—ensuring that the design not only works effectively but also meets the specific needs of the user. User experience is equally crucial; I aim to create designs that are intuitive, comfortable, and satisfying to use. Lastly, aesthetics play a significant role. I strive to design products that are visually appealing and timeless, ensuring they resonate with users on an emotional level while maintaining their relevance over time. Balancing these aspects is what brings a design to life.
FS: What kind of emotions do you feel when you design?
FN: When I design, I experience a mix of excitement, curiosity, and a deep sense of fulfillment. There's a thrill in exploring new ideas and pushing the boundaries of what's possible. At the same time, there's a strong sense of responsibility to create something meaningful and impactful. The process can also be challenging, leading to moments of intense focus and problem-solving, but overcoming those challenges brings a great sense of satisfaction. Ultimately, designing fills me with a passion and drive that fuels my creativity, making every project an emotionally rewarding journey
FS: What kind of emotions do you feel when your designs are realized?
FN: When my designs are realized, the emotions I feel are a powerful mix of pride, satisfaction, and sometimes even a sense of relief. Seeing an idea move from concept to a tangible product is incredibly rewarding, especially when the final outcome not only meets but exceeds expectations. There's also a deep sense of accomplishment in knowing that the design is out in the world, being used and appreciated by others. It’s a moment where all the hard work, creativity, and collaboration come together, and it reinforces why I love being a designer.
FS: What makes a design successful?
FN: A design is successful when it effectively balances functionality, aesthetics, and user experience. It needs to solve a specific problem or fulfill a need in a way that is both practical and intuitive for the user. At the same time, it should evoke an emotional response, whether through its visual appeal, the tactile experience, or the way it seamlessly integrates into the user's life. A successful design is also one that stands the test of time, remaining relevant and useful even as trends and technologies evolve. Ultimately, it's about creating something that not only works well but also resonates deeply with people.
FS: When judging a design as good or bad, which aspects do you consider first?
FN: When judging a design, I first consider its functionality—does it solve the problem it was intended to address? I then assess usability—how intuitive and user-friendly is the design? This includes evaluating how well the design integrates with the user's experience and whether it enhances or complicates their interaction. Aesthetic appeal is also crucial; a design should be visually engaging and align with its intended purpose and context. Lastly, I consider the design’s innovation and originality, evaluating whether it brings something new or valuable to the table. Balancing these aspects helps determine the overall effectiveness and quality of the design.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
FN: Designers have a significant responsibility towards society and the environment. Firstly, we must consider the impact of our designs on the environment by choosing sustainable materials, minimizing waste, and reducing energy consumption in production. This includes designing products that are durable, recyclable, and have a minimal ecological footprint. Socially, designers should create inclusive and accessible products that improve the quality of life for a diverse range of people. Our designs should address real needs and enhance usability for all, regardless of age, ability, or background. Additionally, designers have a role in promoting ethical practices and ensuring that their work does not contribute to harmful practices or exploitative conditions. Overall, it’s about creating solutions that not only meet immediate needs but also contribute positively to the broader well-being of society and the planet.
FS: How do you think the "design field" is evolving? What is the future of design?
FN: The design field is evolving rapidly, driven by advancements in technology, changing user expectations, and a growing emphasis on sustainability. 1.Technological Innovations: The use of new technologies like AI and 3D printing is reshaping the design process. 2.Sustainability: Increased focus on using eco-friendly materials and creating products with a lower environmental impact. 3.User-Centered Design: Emphasis on creating products that are intuitive and tailored to user needs. 4.Interdisciplinary Collaboration: Greater collaboration between designers, engineers, and other specialists for comprehensive solutions. 5.Global Perspective: Designing with consideration for global challenges and cultural differences. The future of design will blend technological advancements, sustainability, user focus, collaboration, and a global outlook
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
FN: The last exhibition We participated in was at the Salone Nautica Venice 2024, where we showcased the iconic Searider alongside the latest Seacruiser model. It was a fantastic opportunity to present our work to a global audience and connect with marine enthusiasts and industry professionals. For our upcoming exhibitions, we are excited to present new models and designs at several prestigious events. We plan to unveil these innovations at the Cannes Yachting Festival, the Genoa Boat Show, and the Monaco Yacht Show. Each of these events will be a great opportunity to reveal our latest advancements and connect with industry leaders and enthusiasts.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
FN: Design inspiration for my work comes from observing nature, traveling, and experiencing different cultures. I also stay inspired by visiting exhibitions, reading design journals, and engaging with other designers. Each project’s unique challenges and brainstorming sessions with my team further fuel my creativity. This mix of natural observation, diverse experiences, and collaborative discussions keeps my design process dynamic and innovative.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
FN: My design style blends modern minimalism with functional elegance. I focus on creating clean, simple designs that are both aesthetically pleasing and highly practical. This approach is driven by a desire to seamlessly integrate form and function, ensuring that each design not only looks good but also performs effectively. The main characteristics of my style include a minimalist aesthetic, attention to detail, and the use of high-quality materials. My approach involves deeply understanding user needs and incorporating innovative solutions to enhance both functionality and visual appeal. This method results in designs that are timeless, user-centered, and well-crafted.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
FN: I live in Athens, Greece, a city rich in historical and cultural heritage. This vibrant backdrop deeply influences my design work, providing a wealth of inspiration from Greece’s classical architecture, art, and natural landscapes. The contrast between ancient history and modern innovation creates a unique perspective that informs my approach to design, blending timeless elements with contemporary aesthetics. Living in Greece has its advantages when it comes to design. The country's strong tradition of craftsmanship and design excellence provides a solid foundation and high standards to aspire to. The Mediterranean lifestyle and emphasis on quality materials also influence my choices, encouraging a focus on durability and elegance in my work. Additionally, the local design community is dynamic and supportive, offering valuable collaboration opportunities. However, there are some challenges as well. While Greece's rich cultural heritage provides abundant inspiration, it can sometimes create limitations when designing for international markets with differing aesthetic or functional preferences. Adapting local cultural influences to meet global standards requires careful balancing to ensure that designs resonate effectively with both local and international audiences.
FS: How do you work with companies?
FN: When working with companies, I begin by understanding their specific needs, goals, and vision for the project through detailed discussions. I then develop design concepts and prototypes, incorporating client feedback to ensure alignment with their objectives. Regular communication and collaboration with various teams, including engineers and manufacturers, are key to ensuring feasibility and effective production. My goal is to deliver solutions that exceed client expectations, fostering a strong partnership built on trust and mutual respect. This approach ensures that the final product is both innovative and aligned with the company’s strategic goals.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
FN: When working with a designer, companies should prioritize clear communication and define their project goals, expectations, and constraints from the outset. Providing a detailed brief helps the designer understand the vision and requirements, leading to more effective and targeted solutions. Regular feedback and open dialogue throughout the design process ensure that the project stays aligned with the company's objectives and allows for timely adjustments. To select a good designer, companies should look for a strong portfolio that demonstrates relevant experience and a design style that aligns with their needs. It’s also important to assess the designer’s ability to collaborate and communicate effectively, as well as their approach to problem-solving and innovation. Engaging in discussions about past projects and client references can provide valuable insights into the designer’s work ethic and reliability.
FS: Can you talk a little about your design process?
FN: My design process typically begins with thorough research and discovery. I start by understanding the project’s objectives, target users, and any specific requirements or constraints. This phase involves gathering insights through user research, market analysis, and competitive evaluation to ensure a well-informed foundation. Next, I move on to concept development, where I brainstorm and sketch out initial ideas. I create prototypes and iterate on these designs, incorporating feedback from stakeholders and potential users. This iterative process helps refine the concepts and address any functional or aesthetic issues. Once the design is finalized, I collaborate with engineers and manufacturers to ensure feasibility and oversee the production process. Throughout, I maintain clear communication with all involved parties to ensure the design meets both functional and aesthetic goals. This structured yet flexible approach helps create effective and innovative solutions that align with the project's objectives.
FS: What are 5 of your favorite design items at home?
FN: Here are five of my favorite design items at home: 1.Lounge Chair: Offers opportunities for creating focal points in various spaces and enhancing relaxation areas. 2.Sofa: Serves as a versatile piece that can define living areas and adapt to different design styles. 3.Floor Lamps: Provides flexibility in adding ambiance and accentuating different areas within a room. 4.Chandeliers: Can transform a room’s atmosphere and act as a statement piece in various settings. 5.Rugs: Adds texture and color to floors, allowing for creative expression and coordination with other design elements.
FS: Can you describe a day in your life?
FN: A typical day in my life begins early, with a focus on setting priorities for the day. I start by reviewing my schedule and addressing any urgent tasks or meetings. Mornings often involve creative work, such as sketching new ideas or developing concepts, as this is when I’m most focused. Midday is usually spent in meetings and collaborative sessions with my team, discussing project progress, and addressing any design challenges. I also allocate time to review feedback from clients and incorporate their insights into ongoing projects. Afternoons are dedicated to hands-on work, including prototyping, material selection, and coordinating with engineers and manufacturers. I spend time on-site or in the studio, overseeing production and ensuring design specifications are met. Evenings are a mix of catching up on industry trends, reading design journals, and reflecting on the day’s work. I often spend time with my family, which provides a refreshing break and new perspectives. The day ends with planning for the next, ensuring I’m prepared for the challenges and opportunities ahead.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
FN: For young designers, my advice is to stay curious and embrace continuous learning. Cultivate a strong foundation by mastering design principles and exploring various mediums and techniques. Don't be afraid to experiment and take risks, as these experiences are invaluable for growth. Networking and seeking feedback from more experienced designers can provide fresh perspectives and guidance. Lastly, stay passionate and persistent; the design journey involves both challenges and triumphs, and maintaining your enthusiasm will help you navigate through them and ultimately succeed.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
FN: Positives: The role offers creative fulfillment and the satisfaction of bringing ideas to life. Designers often have the opportunity to work on diverse and exciting projects, which can be both intellectually stimulating and rewarding. The ability to influence how people interact with and experience products or spaces is a significant perk, along with the potential for continuous learning and growth in a field that evolves rapidly. Negatives: On the flip side, the design process can be challenging and sometimes stressful, with tight deadlines and client expectations adding pressure. The need to constantly innovate and stay ahead of trends can be demanding. Additionally, balancing creative vision with practical constraints and receiving critical feedback can be difficult, requiring resilience and adaptability. Despite these challenges, the positives often outweigh the negatives, making the design profession both challenging and rewarding.
FS: What is your "golden rule" in design?
FN: My "golden rule" in design is to prioritize functionality while maintaining aesthetic integrity. This means that every design should not only look good but also serve its intended purpose effectively and enhance the user experience. Balancing form and function ensures that the design is both visually appealing and practically useful, creating solutions that are both innovative and practical
FS: What skills are most important for a designer?
FN: Creativity: The ability to generate original ideas and solutions is fundamental to designing unique and impactful work. Technical Proficiency: Mastery of design tools and software, such as Adobe Creative Suite, CAD programs, or 3D modeling software, is crucial for bringing ideas to life. Problem-Solving: Strong analytical skills to address design challenges and find effective solutions that balance aesthetics and functionality. Communication: Clear communication skills to articulate ideas, collaborate with teams, and present designs to clients effectively. Attention to Detail: A keen eye for detail to ensure that every aspect of the design is refined and aligned with the overall vision and functionality.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
FN: 1.Pen and Paper: Essential for initial sketches and brainstorming, allowing for freeform idea generation and quick iterations. 2.Autodesk Sketchbook: A versatile application for sketching and refining design concepts, providing a digital canvas that complements traditional methods. 3.Alias Autodesk: Used for Sub-D (surface) modeling, which is critical for creating complex and high-quality 3D models with smooth, accurate surfaces. 4.SolidWorks: This software is indispensable for detailed and precise 3D modeling, enabling me to create and analyze intricate components and assemblies. 5.Adobe Creative Suite: Includes tools like Photoshop and Illustrator for rendering, visual presentations, and creating graphic elements. 6.3D Printing: For rapid prototyping, allowing me to physically test and refine designs before final production. 7.Books and Design Journals: Provide ongoing inspiration and keep me updated on industry trends, materials, and techniques. 8.Design Blogs and Websites: Offer fresh perspectives and innovative ideas from the global design community. These tools and resources collectively support a comprehensive and efficient design process, from concept to final product.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
FN: Managing time effectively in design involves careful planning and organization. I start by setting clear priorities and creating a structured timeline for each project, breaking tasks into manageable steps to stay on track. I allocate specific time blocks for various activities, such as brainstorming, prototyping, and client meetings, which helps maintain focus and ensures that all aspects of the project receive the attention they need. Regularly reviewing progress and adjusting plans as necessary allows me to address any unforeseen challenges or changes. Additionally, by minimizing distractions and creating a focused work environment, I enhance productivity. Delegating tasks to team members when appropriate also helps streamline the workflow, allowing me to concentrate on key design elements and manage time more effectively.
FS: How long does it take to design an object from beginning to end?
FN: The time required to design an object from beginning to end can range from a few weeks to several months. This timeline depends on the complexity of the project, the level of detail involved, and the scope of the design. For simpler designs, the process may be shorter, while more intricate or high-precision projects can extend the duration. The overall process includes stages such as research, concept development, 3D modeling, prototyping, and final refinements, each critical for achieving a functional and aesthetically pleasing final product.
FS: What is the most frequently asked question to you, as a designer?
FN: The most frequently asked question I receive as a designer is, "What inspires your design ideas?" People are often curious about the sources of creativity and how various influences, whether from nature, technology, or cultural experiences, shape the design process. This question highlights the importance of understanding the driving forces behind design decisions and how they contribute to creating innovative and impactful solutions.
FS: What was your most important job experience?
FN: My most important job experience was working on the design and development of the Searider watercraft. This project was pivotal because it involved not only creating a cutting-edge product but also integrating complex elements from various disciplines, including industrial design, mechanical engineering, and naval engineering. Leading this project allowed me to hone my skills in both design and collaboration, managing the entire process from initial concept to final production. The success of the Searider reinforced the value of interdisciplinary teamwork and deepened my understanding of how to balance innovation with practical considerations, making it a defining experience in my career.
FS: Who are some of your clients?
FN: Some of my notable clients include Bosch, Colgate, a major toy company, and Markor, a prominent furniture company. Working with these diverse brands has allowed me to tackle a wide range of design challenges, from consumer electronics and personal care products to toys and high-quality furniture, enriching my experience and expanding my creative horizons.
FS: What type of design work do you enjoy the most and why?
FN: I most enjoy designing vehicles, whether they are four-wheeled, two-wheeled, or watercraft, as well as consumer products and furniture. This preference stems from the excitement of creating functional, innovative designs that blend aesthetics with practical performance. Designing vehicles allows me to explore advanced materials and engineering solutions, while consumer products and furniture offer the opportunity to enhance everyday experiences through thoughtful design. Each type of work presents unique challenges and rewards, making the process both engaging and fulfilling.
FS: What are your future plans? What is next for you?
FN: My future plans are centered on expanding the Searider lineup with new models that push the boundaries of watercraft design. I am focused on developing these upcoming models to incorporate the latest advancements in technology and design, enhancing performance and user experience. These new additions aim to set new standards in the industry and reflect the ongoing innovation and creativity at Searider.
FS: Do you work as a team, or do you develop your designs yourself?
FN: I am dedicated to fostering teamwork and actively work to enhance collaboration within the team. I make it a point to sit down with engineers and other specialists to work closely on projects, with the goal of improving and refining the vehicle. By bringing together diverse expertise and perspectives, we aim to achieve the best possible outcomes and drive continuous improvement in our designs.
FS: Do you have any works-in-progress being designed that you would like to talk about?
FN: Yes, we have several exciting projects currently in development. One notable work-in-progress is a new series of Searider watercraft models that incorporate advanced technologies and innovative design features. These upcoming models are focused on enhancing performance, safety, and user experience, with an emphasis on cutting-edge materials and improved functionality. We are also exploring sustainable design options to further align with eco-friendly practices. These projects reflect our commitment to pushing the boundaries of watercraft design and delivering exceptional products to our customers.
FS: How can people contact you?
FN: People can contact me through my social media profiles. I am available on Instagram at michael_dimou_design and on LinkedIn as well. Feel free to reach out through these platforms for inquiries, collaborations, or to learn more about my work.
FS: Any other things you would like to cover that have not been covered in these questions?
FN: One aspect I’d like to highlight is the importance of continual learning and adaptation in design. The field is ever-evolving, and staying updated with the latest trends, technologies, and methodologies is crucial. I also believe that fostering a collaborative and inclusive environment is key to innovation. Embracing diverse perspectives and encouraging open dialogue within the team often leads to more creative and effective solutions. Additionally, I am passionate about mentoring emerging designers and sharing insights from my experiences to help them navigate their own design journeys
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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