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Interview with Viktoria Marchev |
Home > Designer Interviews > Viktoria Marchev |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Viktoria Marchev (VM) for A’ Design Award and Competition. You can access the full profile of Viktoria Marchev by clicking here.
FS: Can you tell us more about your company / design studio?
VM: My design studio, which consists of me is focused on creating sustainable design solutions for women's clothing. Originally started out with swimwear, then shifted to new technologies, working with fabrics that have a lot in common with traditional swimwear fabrics, but bring other benefits too: less waste, easy cleaning, one by one production for unique patterns, 3D patterns, possibility of mass production, if necessary.
FS: What is "design" for you?
VM: I will approach it a few different ways. Design is a mean of self-expression to me. A platform where I can fully be myself and "say" things I wouldn't dare to in everyday conversations, being as shy as I am. At the same time design is a meticulous process where you imagine everything ahead of time, so when it gets to the physical manifestation of it, you don't have to think just do. I learnt this approach during my studies in Architecture, that the more you think ahead, the faster the implementation will be.
FS: What kinds of works do you like designing most?
VM: Swimwear and out of the ordinary looks for stage and occasions.
FS: What is your most favorite design, could you please tell more about it?
VM: I cherish all of them as they all have their own personal story, as I mentioned above design for me is self-expression and as such they all represent an era in my life. However if I really need to choose one, I will choose the yellow silicone dress from the collection S/S 2019 'SPLASH', as this was the biggest challenge to make, and besides the design process, it required a lot of physical strength too, so overall I am brave to say that this was the piece I put the most effort in throughout the years.
FS: What was the first thing you designed for a company?
VM: I mostly work for myself creating my collections, however I have had an interesting project in recent years to design for the Museum of Science Fiction in Washington, DC. . It was back in 2021 for an on-line exhibition to introduce their audience that mostly consists of science-fiction enthusiasts to the concept of silicone, and its importance. So I created a capsule collection of 3 pieces, where each of them would reflect some of my earlier works and at the same time would emphasize one important feature of this exciting material, therefore I made a piece that represents the following qualities: waterproofness, 3D patterns, integrity. You can read more about this project at the following link:
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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