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Interview with Yusuke Kinoshita |
Home > Designer Interviews > Yusuke Kinoshita |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Yusuke Kinoshita (YK) for A’ Design Award and Competition. You can access the full profile of Yusuke Kinoshita by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
YK: The curiosity of the world and the unknown was the starting point, younger my rebellious spirit that led to the need to challenge the status quo which I guess is one of the definitions of a designer.
FS: Can you tell us more about your company / design studio?
YK: We are multi-culture creative team based in Paris. We design at all scales for very diverse projects, while always aiming for a strong narrative and concept.
FS: What is "design" for you?
YK: Simplification and bringing clarity from mass information.
FS: What kinds of works do you like designing most?
YK: Above all we like the challenge and usually, always find a way to make the project interesting, therefore do not want to limit our practice by pushing away project proposals.
FS: What is your most favorite design, could you please tell more about it?
YK: One of our favourite projects we designed is Bukiya, a Japanese souvenir shop. Its strength relies in the inventive modular display system that we created simply using key rings hung on screws in the walls. This project truly reinvents the retail experience.
FS: What was the first thing you designed for a company?
YK: Shop design.
FS: What is your favorite material / platform / technology?
YK: Our main and preferred material to find inspiration is our library, our books are key to our practice.
FS: When do you feel the most creative?
YK: While brainstorming as a team is usually when we come up with the best ideas.
FS: Which aspects of a design do you focus more during designing?
YK: In order to conceive interesting creation we usually attribute a lot of time to historical research and context analysis. We noticed that it is actually also very useful for aesthetic conception as well.
FS: What kind of emotions do you feel when you design?
YK: Usually, I feel overwhelmed at the beginning.
FS: What kind of emotions do you feel when your designs are realized?
YK: Feelings of satisfaction but paradoxically also frustration as I never get the sense of completion as I feel like projects can always be improved.
FS: What makes a design successful?
YK: We also are looking for the answer perhaps simplicity.
FS: When judging a design as good or bad, which aspects do you consider first?
YK: Depth of thought that went into a project.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
YK: A curious and free spirit individual with the desire to improve the quality of life of others.
FS: How do you think the "design field" is evolving? What is the future of design?
YK: The design field is constantly evolving, with new problems especially in our era comes new solutions that are desperately needed.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
YK: Nuit Blanche 2015 in Paris. We are always happy to exhibit our work so any time we get the opportunity.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
YK: As a saying says “Study the past if you would define the future” the study of history never lets us down inspiring us every time.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
YK: Furthermore, as our team is composed of designers from various cultures and different countries, we have access to different cultural knowledge This is one our strength as the diversity in our team leads to creations that are more likely to resonate with a larger audience.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
YK: Paris. Culturally the paste is slower than in other large cities, and it takes slightly more time to develop a project but also for people to change their habits. Their attachment to the traditional style of life is at the same time something positive and negative, in some regard we appreciate the time to find strong concepts.
FS: How do you work with companies?
YK: We perceive working with a client as an exchange, a partnership that can lead to interesting projects.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
YK: Companies should try to select designers that are good problem solvers, I think that it is important that companies trust designers in making bold moves, little risk can lead to incredible projects.
FS: Can you talk a little about your design process?
YK: Identify context problem and brief then create a concept usually abstract then apply the concept to space with sketches and finally in the plan or in the model.
FS: What are 5 of your favorite design items at home?
YK: Chair, lighting, books, flower pots, sofas.
FS: Can you describe a day in your life?
YK: Too broad to describe.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
YK: Observation is key, and effort is always necessary.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
YK: Great joy and frustration at the same time. No pain no gain.
FS: What is your "golden rule" in design?
YK: Not to establish a fixed rule.
FS: What skills are most important for a designer?
YK: Curiosity.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
YK: Book, google, pen and notebook, physical model, and 3d software.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
YK: We would like to improve our time management weekdays are usually very long.
FS: How long does it take to design an object from beginning to end?
YK: Sometimes a few minutes, some time years.
FS: What is the most frequently asked question to you, as a designer?
YK: Do you love what you do?
FS: What was your most important job experience?
YK: To take responsibility for everyone in the project.
FS: Who are some of your clients?
YK: Confidential.
FS: What type of design work do you enjoy the most and why?
YK: I really enjoy Axel Vervoordt’s body of work, his ability to mix old and new is very inspiring.
FS: What are your future plans? What is next for you?
YK: Grow as a company to develop our activity.
FS: Do you work as a team, or do you develop your designs yourself?
YK: team.
FS: Do you have any works-in-progress being designed that you would like to talk about?
YK: no.
FS: How can people contact you?
YK: Web site: http://www.archiee.com/ Instagram: https://www.instagram.com/archiee_studio/
FS: Any other things you would like to cover that have not been covered in these questions?
YK: no
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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