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Interview with Faldo Andreo |
Home > Designer Interviews > Faldo Andreo |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Faldo Andreo (FA) for A’ Design Award and Competition. You can access the full profile of Faldo Andreo by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
FA: I do have passion in art since 3 years old. I remember that I got a set of color pencil on my birthday and start drawing ever since but I didn't know where to go. Then I spent my teenage life by learning Interior Design and Architecture from books and discovered my true passion since then.
FS: Can you tell us more about your company / design studio?
FA: Started as a small Interior Design firm in 2010, we have created stunning visuals and interior works which created new design trends in the city. As we always a step ahead and brings a forward-thinking design in all our works, we have succeeded in turning ideas into reality as we open our first Architectural Design Services in 2012. Starting in 2016, Fal Andreo & Design Associates (formerly Faldo Design Company) is taking the team to a new level and trusted by many local Property Development as a design consultant from Budget Residential Projects, Offices, Shop Houses to Unbelievable Resorts that will be witnessed by world in upcoming years.
FS: What is "design" for you?
FA: There is nothing defined as a good design. A well-designed is when you can fulfill your client's demand and needs.
FS: What kinds of works do you like designing most?
FA: Architecture, Interior Design and Graphic Design.
FS: What is your most favorite design, could you please tell more about it?
FA: I do like the works from Zaha Hadid and Foster & Partners company. Their works really inspire me and trigger me to create something better everyday. Never stop learning new things.
FS: What was the first thing you designed for a company?
FA: A beverage bar in a restaurant. At the same time I also did for a Spa and health club.
FS: What is your favorite material / platform / technology?
FA: I do like mixing existing technology and materials into something new, so it can be built in actual project without excess budget and creating something new at the same time.
FS: When do you feel the most creative?
FA: When there are limited restrictions on my project and the client trusted me for a hundred percent.
FS: Which aspects of a design do you focus more during designing?
FA: User experience. All design aspects are ended to the user itself. I'm aiming to the right goal during designing so that I could achieve good customer's satisfaction.
FS: What kind of emotions do you feel when you design?
FA: Nothing particular. A designer is the same as an actor on stage. I need to be the user to know exactly what they want and what they need.
FS: What kind of emotions do you feel when your designs are realized?
FA: Thankful and happy.
FS: What makes a design successful?
FA: When someone can fulfill their client's demand.
FS: When judging a design as good or bad, which aspects do you consider first?
FA: I don't think that there is good or bad design. It is more right or wrong design. For example, we do have space planning and human dimension standards. When it is applied correctly and added with creative solutions, then it is the right design for the user (as a solution).
FS: From your point of view, what are the responsibilities of a designer for society and environment?
FA: We need to solve the problems in creative ways. Designer need to come up with solutions.
FS: How do you think the "design field" is evolving? What is the future of design?
FA: Design is the same as technology. It is always evolving by the time. As there are more problems to solve, then there are more design fields.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
FA: As a design consultant (mostly for property developers), I am more into events than exhibition, such as; product launch, product knowledge and sales event. If I remember correctly, my last art exhibition was SIGGRAPH Gallery in 2011 Vancouver and Interior Expo at LCI Event Indonesia. I do really want my works to be exhibited internationally in the future, hopefully by MOOD - A Design Award.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
FA: I do go to product launch (property developers) frequently to see and to learn the actual design trends that sells good to local and international market. I am also learning new things from social medias and internet to feed my creativity.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
FA: I could not say that I have made a choice of one particular design style, because I have to adjust myself with certain condition like market and client's demand. But, I do like to get in-depth with Post-modernism as it has no boundaries of using new technology or form to create.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
FA: I am living in Surabaya, Indonesia. I could say that my country affects me a lot in my design as it is the user and market for my product. The pros during designing as a result of living in my country is that there are so much to explore, lot of potential opportunities, especially the land and nature as my landing-base in architecture. But the limitation in technology and budget could limit my creativity in most cases.
FS: How do you work with companies?
FA: I am working as a design consultant for property developers, both internally and externally.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
FA: Creativity and talent is hardly to read from designer background nor by the paper. Sometimes we need to feel the connections and build a good synchronization in team to have an excellent team work. With the same vision.
FS: Can you talk a little about your design process?
FA: Finding client's demand, appointing project types, make design decisions, learning existing data, planning a paper plan, organizing realistic plan, deliver presentation and last built the project (take action).
FS: What are 5 of your favorite design items at home?
FA: Kitchen, Bathroom, The building itself, Lighting or Ceiling and Desk.
FS: Can you describe a day in your life?
FA: I spend mostly behind my desk to design with my computer and meeting with clients at coffee shops or at their/my office.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
FA: Never give up even everyone fails you. Because there is a day that you will shine like a pearl, but you never knew when is it. Always keep trying, learning and believing.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
FA: Appreciation is both positive and negative in designer life. How do designer face it could defines and brings differently to him or her. So, designer could not give up when their art is not appreciated by a group of people even it is so hard to take. On another side, designer need to stay humble, hunger for more, hunger for creativity, hunger in learning new things even they already got a lot of appreciations from public.
FS: What is your "golden rule" in design?
FA: Honest and straight to the point even it is hard to take by the client/ market. Designer need to speak truthfully in what is right and wrong in design without taking personal opinion and emotion. Especially as a consultant in architecture and interior.
FS: What skills are most important for a designer?
FA: Creativity.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
FA: I am using multiple software on doing a single project to achieve most accurate design plan and get a photo-realistic renders and video. I do need an equivalent PC to run the software and it doesn't mean have to be the expensive one.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
FA: Smart work and dedication. Yes I need the right knowledge and the right hardware to support me, but the most important thing is dedication.
FS: How long does it take to design an object from beginning to end?
FA: Depends on how big or complicated it is. Client, revision, site conflict and permit also takes a huge part in design duration.
FS: What is the most frequently asked question to you, as a designer?
FA: Is is difficult to design this project?
FS: What was your most important job experience?
FA: All job experiences are equally important for me that leads me as I am today, as parts of my journey.
FS: Who are some of your clients?
FA: A Mayor Candidate, Property Developers, friends and regular clients.
FS: What type of design work do you enjoy the most and why?
FA: Resort Design. I do like travelling and I want to design well-designed place to stay which is not just comfortable but also gives a good memory (user experience).
FS: What are your future plans? What is next for you?
FA: I would like to be a design consultant for more property developers, internationally, especially for resort projects and hotels.
FS: Do you work as a team, or do you develop your designs yourself?
FA: Mostly myself, but I do help the in-house team of the property developers and giving advises to have more efficient design process.
FS: Do you have any works-in-progress being designed that you would like to talk about?
FA: As I am working with property developers, I could not explicitly talk to public before the launch date. But, discussion between designers and businesses might do, as to achieve better result from their feedback.
FS: How can people contact you?
FA: by mail at faldodesigncompany@gmail.com, web contact, instagram, facebook, whatsapp, LINE, phone or any other contacts that may be suited well for you. I am gladly to respond as soon as possible.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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