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Interview with Projekt Produkt

Home > Designer Interviews > Projekt Produkt

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Projekt Produkt (PP) for A’ Design Award and Competition. You can access the full profile of Projekt Produkt by clicking here.

Interview with Projekt Produkt at Friday 20th of April 2018
Nara Shin
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
PP: 6 years ago, I was an optician. I used to work as an optician for about 10 years. So, I had a lot of chances of seeing wonderful eyewear.At that time, I was thinking of designing this sort of excellent eyewear.I wanted to have frames which are more wearable and fashionable in Korea.And then I became a designer at PROJEKT PRODUKT.

FS: Can you tell us more about your company / design studio?
PP: PROJEKT PRODUKT is a eyewear brand in Korea.The identity is morden and minimal.Every each collection has a fashion theme but all based on modern and minimal concept.We've got 3 core positions which are superior quality, good design, resonable price.

FS: What is "design" for you?
PP: It's very difficult question. I can say designing is a large part of my life.Sometimes it gives me more stress but I feel so many other things through my design. After rough times, I was able to work with good people and even now.

FS: What kinds of works do you like designing most?
PP: As I talked, we have a theme that is included in fashion category.I like designing and reflect fashion theme to the collection .

FS: What is your most favorite design, could you please tell more about it?
PP: My favorite frames are‘MC-10' because it's the frames showing our own identity and mood.

FS: What was the first thing you designed for a company?
PP: My first design is 'S-5'.

FS: What is your favorite material / platform / technology?
PP: I don't have special material / platform / technology.But I try to choose material / platform / technology that express PP's identity and philosophy every collections.

FS: When do you feel the most creative?
PP: I come up with creative ideas when I see something good product or place.Thay make me more creative and motivated.

FS: Which aspects of a design do you focus more during designing?
PP: I focus on completeness of a design all the times.

FS: What kind of emotions do you feel when you design?
PP: I have many feelings when I design but, mostly happiniess.

FS: What kind of emotions do you feel when your designs are realized?
PP: Mostly excited!

FS: What makes a design successful?
PP: When we head for the same goal and have a good result.

FS: When judging a design as good or bad, which aspects do you consider first?
PP: I consider bad aspects first.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
PP: I think designers have social responsibilities so we have to suggest trustful and believable design for people.

FS: How do you think the "design field" is evolving? What is the future of design?
PP: I think it's too fast so I'm a bit worried. But, people have ablitiy to find good things so they will be able to make good designs in the future.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
PP: We exhibited at 2018 MIDO and will be attending at 2018 SILMO.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
PP: I like to search for vintage frames and it gives me a lot of good sources and ideas.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
PP: Frames which are superior-quality and good-wearable with cool design.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
PP: I live in Seoul. Since we've got a lot of cool and attractive things, I have many chances of seeing cool stuff.

FS: How do you work with companies?
PP: I try to enjoy my working with co-workers.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
PP: I think a company has to provide designers with more time to experience something new and fresh.

FS: Can you talk a little about your design process?
PP: 1. We decide a collection theme for every year.2. line-up3. Design

FS: What are 5 of your favorite design items at home?
PP: Wastebasket / Scissors / Cup / Cabinet / Pajama

FS: Can you describe a day in your life?
PP: Work with good people

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
PP: I'm a young designer, too.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
PP: If you became a designer by your own decision, I'm sure you felt mostly happiness and exhilaration.

FS: What is your "golden rule" in design?
PP: Comfortable

FS: What skills are most important for a designer?
PP: Communication

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
PP: I mostly use 'Illustrator', note and pen for design

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
PP: I normally sleep when I'm so stressed out.

FS: How long does it take to design an object from beginning to end?
PP: It depends. It can be a few hours or more than one week.

FS: What is the most frequently asked question to you, as a designer?
PP: Source of inspiration

FS: What was your most important job experience?
PP: Experience working as an optician

FS: Who are some of your clients?
PP: People who understand our own identity and philosophy.

FS: What type of design work do you enjoy the most and why?
PP: I like the period we have a meeting for setting theme.Sometimes, only listening to others is cool and helpful. It can be a great breakthrough for design.

FS: What are your future plans? What is next for you?
PP: We will create more creative and cool stuff sych as video and photo for next collection.

FS: Do you work as a team, or do you develop your designs yourself?
PP: I work as a team.

FS: Do you have any works-in-progress being designed that you would like to talk about?
PP: The designs for 2019 collection are already ready!

FS: How can people contact you?
PP: nr@projektprodukt.co.kr

FS: Any other things you would like to cover that have not been covered in these questions?
PP: Enough. Thx :)


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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