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Interview with Siam Attariya |
Home > Designer Interviews > Siam Attariya |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Siam Attariya (SA) for A’ Design Award and Competition. You can access the full profile of Siam Attariya by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
SA: I’ve always wanted to design something since I was a kid. Even that time I was not quite sure what I actually wanted to do. So, I started to focus on the architecture first and it was too complicated for me so my interest moved to communication design and advertising.
FS: Can you tell us more about your company / design studio?
SA: Our company is Pink Blue Black & Orange, found in 1997. We used to work in one of the most famous design company in Thailand called 'Propaganda' before, my partner Vichean was one of the founder of Propaganda. We were working together since 1994. Our service are branding, investor communication, and other printed material including exhibition. We won more than 40 awards both in Thailand and abroad.
FS: What is "design" for you?
SA: Design is the way to create conditions in order to create a desired result and to make the most out of limitations.
FS: What kinds of works do you like designing most?
SA: Exhibition.
FS: What is your most favorite design, could you please tell more about it?
SA: I prefer exhibition, it requires a lot of elements to deliver the content and to create a unique experience.
FS: What was the first thing you designed for a company?
SA: Calendar.
FS: What is your favorite material / platform / technology?
SA: Nothing special.
FS: When do you feel the most creative?
SA: When I truly understand briefings from clients' requirements. So, I could find the possibilities out of them.
FS: Which aspects of a design do you focus more during designing?
SA: Solving a specific problem.
FS: What kind of emotions do you feel when you design?
SA: I am always curious and I enjoy to explore the new possibilities.
FS: What kind of emotions do you feel when your designs are realized?
SA: It makes me feel great after working hard all the way through.
FS: What makes a design successful?
SA: It can relate to people on emotional levels and create a solution that makes lives better.
FS: When judging a design as good or bad, which aspects do you consider first?
SA: Function.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
SA: For graphic designers, we send some messages to the public and those messages affect people in one way or the others. And during the process of design, we have to be concerned about the materials in our works that shouldn't harm the environment as well.
FS: How do you think the "design field" is evolving? What is the future of design?
SA: Technologies help designers to find the new opportunities to create something that they couldn't do before. And people who use technologies can design something by themselves as well. Designers should develop some special skill to survive in this transformation era.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
SA: I curated a poster exhibition in 2016 at TCDC COMMONS in Bangkok, Thailand. I hope that I could have my next show in Bangkok Design Week 2019 at the beginning of next year.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
SA: I love to see people, especially their emotion/reaction to different kinds of situations. I use that insight in my works to create something that relates to people emotion. So, my sources of inspiration are people around me and in society.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
SA: I have no style, I use different styles depending on each project. In many of my projects, I use the sense of humor as much as I can and I try to make the design look simple with a little twist.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
SA: I live in Bangkok, the city that has a great mix of cultures and people. You can find different kind of styles in almost everything. The city has a lot of energy and chaotic. We have a lot of creative things in daily life, some good and mostly bad. But if you understand the spirit of the city and go flow with it, it is a huge source of inspiration.
FS: How do you work with companies?
SA: Most of our clients, we’ve worked for them for long times and some for more than 10 years. Our clients have the same vision like us, we work together like partners/friends.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
SA: No good design, no good client. What makes design great are many factors and take a lot of efforts. The process of design needs a creative environment and it’s also how designers work together with clients. It is like every relationship, which is based on trust and respect, it must have the same goal and go in the same direction. Working together, sharing ideas and listen to each other and etc. will shift the design to another level.
FS: Can you talk a little about your design process?
SA: I listen to clients really carefully. I ask what I don't understand and try to find the information about the requirement as much as I can. I study competitor's works and find the way to fill the gap that creates the new opportunity for our clients. I write down words that relate to projects. And from those words, we often got the direction.
FS: What are 5 of your favorite design items at home?
SA: 1. Antique Chinese medicine cabinet that has a lot of drawers.2. Eames Lounge Chair and Ottoman3. Rover Mini4. Antique wood theatre seats5. Antique Globe
FS: Can you describe a day in your life?
SA: I wake up at 5.30 am and send my kids to schools, then go to the office. And I start working by checking emails and then review the projects with my team until night time (avoid the traffic at rush hours). After that, I go home.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
SA: Work hard, learn more and have fun!
FS: From your perspective, what would you say are some positives and negatives of being a designer?
SA: The positive is I could see things and connect things quite clearly. It makes me flexible and handling problems quite well. The negative is it requires a lot of energies in each project, sometimes it makes life harder than it should be.
FS: What is your "golden rule" in design?
SA: Create a preferable experience.
FS: What skills are most important for a designer?
SA: Thinking.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
SA: I mostly use Adobe Illustrator, InDesign, Photoshop. I just tried Adobe Muse to create our new website. I always search the keyword of the project in Google to find the related subjects or see how other designers solve the problems.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
SA: I make the priority of projects and estimate working hours on them. I'll not finish until their deadlines.
FS: How long does it take to design an object from beginning to end?
SA: It depends on the deadline, I can work in various conditions.
FS: What is the most frequently asked question to you, as a designer?
SA: How could you come up with this idea? Where did it come from?
FS: What was your most important job experience?
SA: In 2016, I have my first exhibition design project at the beginning of the year. Finally, I designed 3 exhibitions on that year. It was the most important experience for me to do something new and luckily they were quite great.
FS: Who are some of your clients?
SA: Bangkok Bank, Charoen Pokphand Foods, Siam Commercial Bank, Thailand Creative and Design Center, Chevron, etc.
FS: What type of design work do you enjoy the most and why?
SA: Exhibition design, I'm quite new for this job and I have a lot to learn.
FS: What are your future plans? What is next for you?
SA: I try to work in different media such as film, motion graphic, and hopefully do more exhibition designs.
FS: Do you work as a team, or do you develop your designs yourself?
SA: Yes, I work with my team. It's a group of happy designers.
FS: Do you have any works-in-progress being designed that you would like to talk about?
SA: We are going to build a brand that's lived for a half-century.
FS: How can people contact you?
SA: This is my email: siam@pinkblueblack.com
FS: Any other things you would like to cover that have not been covered in these questions?
SA: Please visit our Facebook page at www.facebook.com/pinkblueblackorange
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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