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Interview with E. Rota Jovani |
Home > Designer Interviews > E. Rota Jovani |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer E. Rota Jovani (ERJ) for A’ Design Award and Competition. You can access the full profile of E. Rota Jovani by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
ERJ: More than a designer, I consider myself a researcher of the world that surrounds us, evolving alongside the rest of things. I enjoy creating new items taking into account the blend of established elements. This is how natural evolution works, and in my opinion is the best way to make a design up.
FS: Can you tell us more about your company / design studio?
ERJ: We carry on different kinds of theoretical research which I hope one day will come to light.
FS: What is "design" for you?
ERJ: The amazing combination of everyday light, shapes and objects, not to mention the chromatic perception within them.
FS: What kinds of works do you like designing most?
ERJ: There are mainstream designs made with great charisma and sensitivity. That is why they ended up being classical design items. A set up classic is always a good design.
FS: What is your most favorite design, could you please tell more about it?
ERJ: My favorite popular design object is my Volkswagen Beetle. I love the fact that it’s all round. I prefer curves rather than edges.
FS: What was the first thing you designed for a company?
ERJ: Tricot textures.
FS: What is your favorite material / platform / technology?
ERJ: The blend of materials and colours.
FS: When do you feel the most creative?
ERJ: When I search for novelty when approaching a new project.
FS: Which aspects of a design do you focus more during designing?
ERJ: I always focus on the surprising and the aesthetic dimension of a design.
FS: What kind of emotions do you feel when you design?
ERJ: Something like discovering an unknown, hidden planet.
FS: What kind of emotions do you feel when your designs are realized?
ERJ: It’s a priceless feeling.
FS: What makes a design successful?
ERJ: Charisma, class and novelty.
FS: When judging a design as good or bad, which aspects do you consider first?
ERJ: Its aesthetical side, as well as its functionality and charm.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
ERJ: Make the world better with new objects which are functional, touching and beautiful.
FS: How do you think the "design field" is evolving? What is the future of design?
ERJ: When humanity frees itself from the prevailing speculation that manipulates everything nowadays, design will have no limits and will be able to reach amazing heights.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
ERJ: I have always worked in camera; I have never had a direct recognition. I hope that from now on my work is shown wherever it’s welcome.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
ERJ: Mixing or combining several elements to create a new one. I try to feed my creativity with doses of imagination, reality and fantasy.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
ERJ: I’d rather not be classified in any particular style, for at times I can be close to minimalism and other times be more baroque, although I do have a soft spot for Expressionism and Dadaism.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
ERJ: It doesn’t affect or influence me, but I do take it into account when I’m working. Although the aesthetic dimension is becoming more and more important, I think that a strictly functional purpose still prevails.
FS: How do you work with companies?
ERJ: I am a freelancer.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
ERJ: They should allow for an adaptation period and observe the impact of the designer’s approach.
FS: Can you talk a little about your design process?
ERJ: It’s utterly anarchic, there are no rules, but it’s brimming with sensations.
FS: What are 5 of your favorite design items at home?
ERJ: My Luxo lamp; an Omega automatic watch from the 50s; a “Malaz Watch” -a stop watch from the 40s-; my Volkswagen Beetle; my black angora scarf.
FS: Can you describe a day in your life?
ERJ: I keep rushing from one place to another so that everything gets done on time.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
ERJ: Imagine before reasoning. Apply as much fantasy to reality as you can.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
ERJ: Don’t put bounds to imagination and never surrender. These are the best aspects.
FS: What is your "golden rule" in design?
ERJ: That when people see it, they smile.
FS: What skills are most important for a designer?
ERJ: All those that involve one or more of the five body senses.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
ERJ: Brain, senses and environment.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
ERJ: Sometimes in life I’ve had to force time searching for space.
FS: How long does it take to design an object from beginning to end?
ERJ: The idea can be spontaneous, whereas its development can be endless.
FS: What is the most frequently asked question to you, as a designer?
ERJ: There’s always something unknown yet to discover.
FS: What was your most important job experience?
ERJ: My best experiences always involve discovering unknown states or feelings.
FS: Who are some of your clients?
ERJ: The Tot-Hom Group.
FS: What type of design work do you enjoy the most and why?
ERJ: I enjoy theoretical work. It’s when doing so when I really connect with my inner self.
FS: What are your future plans? What is next for you?
ERJ: I started up with textile design and now I intend to approach decorative design and observe the origins of natural designs produced by nature.
FS: Do you work as a team, or do you develop your designs yourself?
ERJ: I work with a magical, splendid, sublime team.
FS: Do you have any works-in-progress being designed that you would like to talk about?
ERJ: Concerning my theoretical work, I’m working on the importance of colour in nature and what are its origins and causes. As for more practical issues, I intend to diversify the adjustable lamp as well as searching for other variations within this context.
FS: How can people contact you?
ERJ: You can check out our website: http://www.erotajovani.com and there you will find all contact details.
FS: Any other things you would like to cover that have not been covered in these questions?
ERJ: I believe we should leave some space for mystery; otherwise people can lose curiosity and that is something that must never happen!
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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