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Interview with Antonella Iovinella |
Home > Designer Interviews > Antonella Iovinella |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Antonella Iovinella (AI) for A’ Design Award and Competition. You can access the full profile of Antonella Iovinella by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AI: I started my career as an artist with painting. The memory of that moment as the origin of all things will be always unforgettable. It began as a game, from the Naif movement, with the experimentation of colors. Over time those seemingly simple colors were more refined to breathe new life into the work of art always for search for that calming light. Over time I also encountered clay as a material to work with and the idea of the calming light was carried into the emptiness. An open book would give life to the light source. Ideas. Emotions. The constant research being more profound. More truthful. The necessity to find oneself. On my constant wandering I encounter the love for poems and stories. By meeting the design world, I create chairs, lamps, bags, jewelry and much more. I elaborate musical ideas. My work of graphic design is defined as a constant image. My Lights and Shadows are always in conflict. To continue and finally reach the other. That invisibility. That perception of a real world that leads us back to our origin.
FS: Can you tell us more about your company / design studio?
AI: I am an artist , and my and ' a small, but large study , where ideas have found their place .
FS: What is "design" for you?
AI: Past and future forms in symbiosis alchemical
FS: What kinds of works do you like designing most?
AI: Giving shape to my ideas
FS: What is your most favorite design, could you please tell more about it?
AI: My sculptural chair and the sofa covered in my graphics, and my lamp.
FS: What was the first thing you designed for a company?
AI: Prototypes for a bathroom in a hotel in Dubai
FS: What is your favorite material / platform / technology?
AI: The choice of the material and 'dictated by the object created.
FS: When do you feel the most creative?
AI: At the time of the most ' critical , I like when excavation work the sculpture to find the strength of feeling
FS: Which aspects of a design do you focus more during designing?
AI: On the selection of materials and their strength to express my idea
FS: What kind of emotions do you feel when you design?
AI: A great joy . See That the thought takes shape , and ' a great thrill like no other
FS: What kind of emotions do you feel when your designs are realized?
AI: See Their Dreams Realized , started from afair , arriving at the finish line , they are emotions.A force in more ' to believe it yet.
FS: What makes a design successful?
AI: I think , that there must always occur passion, and if c'e'traspare , feels ' cause there emotion, and inspires us to live it.
FS: When judging a design as good or bad, which aspects do you consider first?
AI: The harmony of things. a right chemistry creates a good project
FS: From your point of view, what are the responsibilities of a designer for society and environment?
AI: A good use of materials that respect the 'amble not polluting it with buildings too eccentric, giving more' value to a human sense of a living. City 'to renew, you', but not the green smother.Dove can still mark the way home.
FS: How do you think the "design field" is evolving? What is the future of design?
AI: I think all the ideas are born spacecraft traveling, forming ever-evolving worlds. and could not be otherwise. The ideas are free.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
AI: Design week in Florence.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AI: The inspiration and ' a moment, an idea that if you do not take via.Ma flies when you're able to catch it , and ' a emotions.Not can ' stop more' , and ' a whirl. Get your form and so ' intoxicated by the way the project
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
AI: More 'than to call it style, I would call the vision of another dimension. My solids and voids are present in the chairs, tables, sculptures, paintings,graphics. I love the fusion.Give form to my ideas.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
AI: My city 'home and' Naples, although I live in Rome. certain that my origins solar and certainly unique, they have made a mark my character.
FS: How do you work with companies?
AI: No
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
AI: I think that companies should give more ' opportunities ' , their choice is not easy e'sicuramente , evaluation and ' a moment that has various aspects including especially the human sense .
FS: Can you talk a little about your design process?
AI: I hope one day to work on it .
FS: What are 5 of your favorite design items at home?
AI: Workbench couch , my special chair , a wooden box .
FS: Can you describe a day in your life?
AI: Frantic....
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
AI: Patience, and not fall to the multiple no.All and ' constructive
FS: From your perspective, what would you say are some positives and negatives of being a designer?
AI: That there are lights and shadows, and in all things ' natural .
FS: What is your "golden rule" in design?
AI: Being out of any cotamination, to be able to be true ,
FS: What skills are most important for a designer?
AI: The attention to detail.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
AI: Readings, such as music poetry are inexhaustible sources of inspiration. Start with a small comp as a steadfast immgine . Then I look for materials
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
AI: This time, if the pause you can 'talk , and ' always full of ideas , concerns, transformations , until the last minute .
FS: How long does it take to design an object from beginning to end?
AI: Ideas .
FS: What is the most frequently asked question to you, as a designer?
AI: What are your sources of inspiration.
FS: What was your most important job experience?
AI: Design prototypes for a bathroom for a hotel in dubai .
FS: Who are some of your clients?
AI: Collectors
FS: What type of design work do you enjoy the most and why?
AI: Everything 'to me' emotion.
FS: What are your future plans? What is next for you?
AI: At this time and ' part A' Design Award
FS: Do you work as a team, or do you develop your designs yourself?
AI: I create my own ideas.
FS: Do you have any works-in-progress being designed that you would like to talk about?
AI: Many projects of lamps.
FS: How can people contact you?
AI: my emai: a_iovinella@hotmail.com Thanks
FS: Any other things you would like to cover that have not been covered in these questions?
AI: Surely you and ' realized that my english and ' zero. But I hope that shines through the will ' of communicating and sharing.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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