HanKkeut Brand Identity by Jaehun Kim |
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| DESIGN DETAILS | |||||
| DESIGN NAME: HanKkeut PRIMARY FUNCTION: Brand Identity INSPIRATION: The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature. The design emphasizes the 'completion UNIQUE PROPERTIES / PROJECT DESCRIPTION: Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers. Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers. Providing the best form of learning, the textbooks enable communication between teachers and students. OPERATION / FLOW / INTERACTION: HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust. PROJECT DURATION AND LOCATION: HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions. SPECIFICATIONS / TECHNICAL PROPERTIES: The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink. Different age levels have different cover design colors of distinguishing. TAGS: Learning Method, Brand Identity, all in one, connect, ascension RESEARCH ABSTRACT: Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day. CHALLENGE: In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits. ADDED DATE: 2020-02-18 08:33:57 TEAM MEMBERS (6) : Creative Director : Hanna Park, Designer : Yunhee Lee, Designer : Kwangsoo Park, Designer : Soojin Myung, Designer : Sehee Lim and Designer : Hyojoo Park IMAGE CREDITS: Visang Creative Design Lab, 2019 |
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| Visit the following page to learn more: http://book.visang.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Visang PROFILE: In order to enable the children to lead diverse learning activities by themselves, VISANG has been endeavoring to make the perfect study materials. As a result, VISANG workbooks recorded the sales of over 100 million copies until now. By doing so, VISANG workbooks have become located as a perfect partner ideal for self-learning. In order to enable everyone who desires to learn without settling for textbooks, VISANG offer equal opportunity for our education without any conditions. It's fame continued by introducing the masterpiece textbooks, which contain the Ministry of Education's vision and the values of VISANG based on the know-how of VISANG only. Publishing the national textbooks for elementary schools starting 2016 using top editorial manpower and the latest printing facility, it has been receiving recognition for its capabilities regarding textbooks, its development of the teaching materials, the editing, and its publications despite its short history. |
| AWARD DETAILS | |
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Hankkeut Brand Identity by Jaehun Kim is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Read the interview with designer Jaehun Kim for design HanKkeut here.· Press Members: Login or Register to request an exclusive interview with Jaehun Kim. · Click here to register inorder to view the profile and other works by Jaehun Kim. |
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