DESIGN NAME: Five Senses Feast
PRIMARY FUNCTION: Events Space Design
INSPIRATION: Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
OPERATION / FLOW / INTERACTION: By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
PROJECT DURATION AND LOCATION: Taipei, Taiwan
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: Even Space Design, Glenmorangie WhiskyFest,
RESEARCH ABSTRACT: New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
CHALLENGE: The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
ADDED DATE: 2020-02-18 06:46:48
TEAM MEMBERS (2) : Rong Chen and Artgital Interactive Solutions
IMAGE CREDITS: IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong
PATENTS/COPYRIGHTS: Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions
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