Buchanan's Red Seal Branding and Redesign by Pierre Delebois - forceMAJEURE Design |
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| DESIGN NAME: Buchanan's Red Seal PRIMARY FUNCTION: Branding and Redesign INSPIRATION: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created. UNIQUE PROPERTIES / PROJECT DESCRIPTION: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - |
PRODUCTION / REALIZATION TECHNOLOGY: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle: 0.75L/75cl/750ml. Box: 235mlx235mlx101.6ml TAGS: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits, RESEARCH ABSTRACT: - CHALLENGE: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range. ADDED DATE: 2020-02-17 18:21:40 TEAM MEMBERS (4) : Harry Chong, Product Design Director, Pierre Delebois, Strategy and Creative Director, Tim Devereaux, Art Director and Steve Assandri, Production Manager IMAGE CREDITS: Image #1: Taka Igarashi for forceMAJEURE Photo Studio Image #2: Taka Igarashi for forceMAJEURE Photo Studio Image #3: Taka Igarashi for forceMAJEURE Photo Studio Image #4: Taka Igarashi for forceMAJEURE Photo Studio Image #5: Taka Igarashi for forceMAJEURE Photo Studio |
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| Visit the following page to learn more: https://www.forcemajeure.design/spiritsa |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Diageo PROFILE: forceMAJEURE Design is an independent creative agency in New York dedicated to premium, luxury and lifestyle brands. We specialize in brand creation, brand renovation and innovation. We offer a wide range of expertise, from strategy, visual and brand identity, to product design and packaging, brand content creation and brand experiences. |
| AWARD DETAILS | |
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Buchanan's Red Seal Branding and Redesign by Pierre Delebois-Forcemajeure Design is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Pierre Delebois - forceMAJEURE Design. · Click here to register inorder to view the profile and other works by Pierre Delebois - forceMAJEURE Design. |
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