Mi Watch Li Bai Smart Watch by Xiaomi |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mi Watch Li Bai PRIMARY FUNCTION: Smart Watch INSPIRATION: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wr UNIQUE PROPERTIES / PROJECT DESCRIPTION: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box. OPERATION / FLOW / INTERACTION: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box. PROJECT DURATION AND LOCATION: December 2019 in Beijing and finished in February in Beijing, China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap. SPECIFICATIONS / TECHNICAL PROPERTIES: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm. TAGS: Smart watch, packaging, 3D hologram, black, technology RESEARCH ABSTRACT: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wr CHALLENGE: The packaging design of Mi Watch stands out its characteristics of high technology. ADDED DATE: 2020-02-12 02:45:00 TEAM MEMBERS (3) : Creative Director: Lu Chen, Graphic Designer: Jiangpeng Su and Packaging Structure Designer: Zhizhuang Song IMAGE CREDITS: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han PATENTS/COPYRIGHTS: Copyrights belong to Xiaomi, 2020 |
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| Visit the following page to learn more: http://www.mi.com/miwatch | |||||
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NAME: Xiaomi PROFILE: Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them. In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list. |
| AWARD DETAILS | |
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Mi Watch Li Bai Smart Watch by Xiaomi is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Xiaomi. · Click here to register inorder to view the profile and other works by Xiaomi. |
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