Grimm Tales by Van Cleef&Arpel's Online Experience by Thomas Bouyges and Mathieu Drugeault |
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| DESIGN NAME: Grimm Tales by Van Cleef&Arpel' PRIMARY FUNCTION: Online Experience INSPIRATION: The creation was inspired by Grimm's Fairy Tales. Our idea was to create a digital experience combining advanced technology to surprise users and poetry to remain true to the Grimm's legacy. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Launch of a collection of fine jewelry reconciling creative hi-tech technology and poetry online: an interactive walk through a magical castle giving access to the heart of the Four Tales, where decor and characters offer surprising interactions, combining poetry and Creative Technology. Real-time calculation engine allows great freedom of movement in the Van Cleef & Arpels space. The user is immersed and sets off to discover the numerous facets of the collection. OPERATION / FLOW / INTERACTION: On social media: above 3 millions views. Engagement rate :above 5% 85 000 unique visitors during the 1st month. PROJECT DURATION AND LOCATION: Launch: july 2018. |
PRODUCTION / REALIZATION TECHNOLOGY: Website and social media content SPECIFICATIONS / TECHNICAL PROPERTIES: Truly responsive site whose content is optimized for mobile devices and desktop TAGS: Van cleef & Arpels, Jewelry, Launch, digital experience RESEARCH ABSTRACT: Research on creative technology is part of our agency's philosophy: everyday, we focus on creating innovative and surprising digital experiences online, on social media, on video. CHALLENGE: Van Cleef & Arpels pays a high jewellery tribute to Grimms’ Fairy Tales with a new stunning haute joaillerie collection with no more than 80 jewels. Quatre Contes de Grimm collection - meaning The Four Tales of the Brothers Grimm - reinterprets all-known tales such as ‘Three Feathers’, ‘The Town Musicians of Bremen’, ‘Twelve Dancing Princesses’, and ‘The Golden Bird’.The challenge was to offer a surprising and immersive online experience while remaining true to Grimm's and Van Cleef & Arpel's legacy and tradition. ADDED DATE: 2020-01-21 14:07:25 TEAM MEMBERS (3) : Creative director: Thomas Bouyges, Copywriter : Matthieu Vincent and Art director : Matthieu Drugeault IMAGE CREDITS: Thomas Bouyges and Mathieu Drugeault, 2019. |
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| Visit the following page to learn more: https://www.vancleefarpels.com/eu/fr/nan |
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NAME: DISKO PROFILE: DISKO is an international digital and creative agency crafting ideas for bold brands, designing communication and web platforms/content, specially in the luxury industry but also for FMCG products, services, etc. With 3 offices in Paris, Montpellier and Milan, our team is composed of one third creative, one third strategists and one third tech experts and everything is homemade with love with . Our philosophy is base on three mantras: 1. traditional agency model is dead, 2. we are makers in a digital age, 3. intelligence or nothing. |
| AWARD DETAILS | |
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Grimm Tales by Van Cleef&arpel' · Read the interview with designer Thomas Bouyges and Mathieu Drugeault for design Grimm Tales by Van Cleef&Arpel' |
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