The Passion of the Card Leadlight Series Self Promotion by Rebecca Burt |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Passion of the Card Leadlight Series PRIMARY FUNCTION: Self Promotion INSPIRATION: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about. UNIQUE PROPERTIES / PROJECT DESCRIPTION: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through. OPERATION / FLOW / INTERACTION: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear. PROJECT DURATION AND LOCATION: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut. SPECIFICATIONS / TECHNICAL PROPERTIES: Stock is clear PVC plastic. Width 55mm x Height 90mm. TAGS: Brand Identity, Business Card, Screenprinting, Graphic Design RESEARCH ABSTRACT: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one. CHALLENGE: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added. ADDED DATE: 2019-08-22 04:55:45 TEAM MEMBERS (1) : Evan Reiman. IMAGE CREDITS: Image #1: Photographer Aaron Lang, Product Photography Image #2: Photographer Aaron Lang, Product Photography Image #3: Photographer Aaron Lang, Product Photography Image #4: Photographer Aaron Lang, Product Photography Image #5: Photographer Aaron Lang, Product Photography |
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| Visit the following page to learn more: http://www.kotarecreative.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Flexicon PROFILE: Flexicon® was a graphic and product design business that specialised in creating premium branding solutions through plastic print. The company is no longer active. |
| AWARD DETAILS | |
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The Passion of The Card Leadlight Series Self Promotion by Rebecca Burt is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Rebecca Burt. · Click here to register inorder to view the profile and other works by Rebecca Burt. |
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