Pleady Branding Brand Elements and Communication Tools by Katsumi Tamura |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Pleady Branding PRIMARY FUNCTION: Brand Elements and Communication Tools INSPIRATION: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it. UNIQUE PROPERTIES / PROJECT DESCRIPTION: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints. OPERATION / FLOW / INTERACTION: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule. PROJECT DURATION AND LOCATION: PLEADY launched in July 2019. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor. SPECIFICATIONS / TECHNICAL PROPERTIES: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc. TAGS: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan RESEARCH ABSTRACT: - CHALLENGE: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths. ADDED DATE: 2019-08-21 03:36:56 TEAM MEMBERS (1) : Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida IMAGE CREDITS: Katsumi Tamura, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: good morning inc. PROFILE: Corporate Name: good morning inc. Address: Neonato Annex #302, 4-1-22 Ebisu, Shibuya-ku, Tokyo 150-0013 Japan Tel +81-3-5421-1007 Fax +81-3-5421-1009 Established: February 1988 President: Katsumi Tamura Member of Japan Graphic Designers Association (JAGDA) Member of Art Directors Club (ADC) Member of Type Directors Club (TDC) Paid-in Capital: 10 million yen Business Activities: • Brand development and promotion • CI and VI • Information design • Sales promotion • Website design • Planning, production and sales of original products |
| AWARD DETAILS | |
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Pleady Branding Brand Elements and Communication Tools by Katsumi Tamura is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Katsumi Tamura. · Click here to register inorder to view the profile and other works by Katsumi Tamura. |
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